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May 25, 2024 · Fritz Eichler, born on February 24, 1911, in Differdange, Luxembourg, was a German art historian, painter, director, and product designer who played a pivotal role in shaping the design philosophy of the Braun company.
Both Fritz Eichler and later Dieter Rams described the main features of Braun Design by referring to Richard Moss*, according to whose analysis three laws govern Braun Design: simplicity, order, and harmony.
Friedrich ‘Fritz’ Eichler is Chief Technology Officer (CTO) at CNH Industrial. He leads the Company’s global R&D community with direct responsibility for areas which include Technology, Innovation, Digital, Precision Technology and Design.
Jun 17, 2022 · Fritz Eichler (1911 – 1991) was perhaps the most important design manager of the young Bundesrepublik. Long before this job title became customary, he played a decisive role in shaping the design and strategic direction of the Braun brand.
Fritz Eichler: We used to talk about "Formgestaltung" (creating a form) or "Produktgestaltung" (creating a product) and not of design. It was Erwin Braun who gave the decisive impetus for the modern product design.
Sep 26, 2018 · He hired Dieter Rams in 1954, and surrounded him with other Ulm alumni, including Hans Gugelot, Fritz Eichler, Gerd Muller, and Weinhold Reiss. The collaboration proved fruitful, and the Braun product line expanded from radios and hi-fi equipment to electric shavers, fans, hair-dryers, blenders, and televisions.
Fritz Eichler: What is design? Answers to questions from the Museum Arts Decoratifs, September 1969
