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Mar 14, 2022 · Wingstop announced Monday the resignation of chairman and CEO Charlie Morrison, effective immediately. Morrison is leaving the company to become CEO of drive-thru salad concept, Salad & Go,...
- D CEO: How Did You Make The Decision to Leave Wingstop and Join Salad and Go?
- D CEO: Why Is DFW The Right Spot For Growth—And These Seven New Locations?
- D CEO: What About Salad and Go’S Production and Product Is Unique?
- D CEO: What Has It Been Like Leaving A Franchise Brand For An Independent Chain?
- D CEO: Where Does That Investment Come from For Salad and Go?
- D CEO: How Are You Navigating The Industry’S Current Staffing Shortages?
- D CEO: What Are Your Long-Term Plans For The Company’S Growth?
MORRISON: “I had a great career there, and nothing was wrong. About 20 months ago or so, I joined the board of Salad and Go and was recruited to do that. I got to know the company very well over that timeframe. As the brand was growing and developing, we knew there was a need for a new CEO to help scale growth and build it up. “As we were looking a...
MORRISON: “It’s our goal to put locations all over the United States, ultimately. Phoenix was our original market, and we have been expanding within Phoenix, as well as into other markets here soon, such as Las Vegas and others. “Dallas is a great market for restaurants, as we know. It always has been. It’s a great economy here in Texas at large, e...
MORRISON: “We’re a vertically integrated brand. We start straight from the grower, and we bring our produce in and we cut it, wash it, process it, and get it prepared for our stores. When they get to the stores, it’s all about assembling the salads to order for our customers. So, it’s a disruptive approach to how restaurants work, typically. By own...
MORRISON: “There are pros and cons to each type of model. Franchisees ultimately are the ones who spend their capital for the investment. There’s a lot of work to make sure that you’re delivering to them a great model that’s efficient, and sometimes that can be a way to accelerate growth and spread out faster. “A controlled model like ours is one w...
MORRISON: “It’s predominantly private equity-backed, with some angel investors, generally supported by large family offices.”
MORRISON: “The way we’ve built our model is that our stores are only 700 square feet, which means you can’t put a lot of people in there to begin with. It’s designed for really high efficiency and low staff levels to run it. “We can run a Salad and Go with as few as three people and at max maybe eight. Our roster sizes are quite small, so we’re abl...
MORRISON: “By the end of this year, we’ll have about 90 locations between Phoenix and Dallas. By next year. We’ll more than double that—or at least double that—so, closer to 180. We expect that we’ll be building close to 100 stores a year after that, If things move the way we think they will. “The way we approach our development is to [blanket] mar...
Aug 3, 2022 · Morrison is the now-former CEO of Wingstop, which he led for nearly a decade, growing it from 500 locations to about 1,800 units and helping to turn it into a powerhouse, one that would spawn dozens of competitors during the pandemic.
Mar 13, 2022 · DALLAS, March 14, 2022 — Wingstop (NASDAQ: WING) today announced the resignation of its Chairman and Chief Executive Officer Charlie Morrison and the appointment of President and Chief Operating Officer Michael Skipworth as successor Chief Executive Officer, effective March 13, 2022.
Mar 14, 2022 · DALLAS, March 14, 2022 /PRNewswire/ -- Wingstop (NASDAQ: WING) today announced the resignation of its Chairman and Chief Executive Officer Charlie Morrison and the appointment of President and...
Jul 19, 2022 · In March, the then-50-unit Phoenix-based chain Salad and Go hired the CEO of the much larger Wingstop, Charlie Morrison, in what could only be described as a major coup.
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May 3, 2023 · Charlie Morrison, known for leading the digitally savvy chain Wingstop for nearly a decade, credited curiosity—and advice from a business school professor—for helping instill in him an appreciation of data and how it can be used to build companies.
