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Matthew Ashton is the Vice President of Design at the LEGO Group and Designer of the Everyone Is Awesome model.
May 20, 2021 · Find out how our Vice President of Design Matthew Ashton created LEGO Everyone is Awesome, a set that celebrates the creativity of the LGBTQIA+ community 🌈 ...more.
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Everyone is Awesome is a Lego set released in 2021. The Lego product is the first designed to represent the LGBTQIA+ community. It was designed by Matthew Ashton and is themed to represent a pride flag and transgender pride flag, and black and brown colors to represent LGBT people of color. [1] [2]
Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves!
The fab LEGO team behind the set are: Matthew Ashton - Vice President of Design, Ruth Kelly - Senior Element Designer, Diego Lopez Sancho - Senior Graphic Designer and Eloise Bradley - Senior Licensing Manager.
May 20, 2021 · LEGO Vice President of Design Matthew Ashton opens about why The LEGO Group launched this set and what growing up as a LGBT youth meant to him. He talks about some universal struggles that youth and adults face, and how the set was something that was already on his desk in an almost completed state.
May 20, 2021 · The LEGO Group’s Vice President of Design Matthew Ashton has explained what the newly-revealed 40516 Everyone is Awesome means to him through the lens of a designer video.
