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Matthew Ashton is the Vice President of Design at the LEGO Group and Designer of the Everyone Is Awesome model.
Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves!
May 20, 2021 · Find out how our Vice President of Design Matthew Ashton created LEGO Everyone is Awesome, a set that celebrates the creativity of the LGBTQIA+ community 🌈 ...more.
- 5 min
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- LEGO
Matthew Ashton is LEGO Masters judge on Channel 4 and is head of design at the LEGO Group, where he works in Billund, Denmark designing amazing products for a living.
May 20, 2021 · LEGO Vice President of Design Matthew Ashton opens about why The LEGO Group launched this set and what growing up as a LGBT youth meant to him. He talks about some universal struggles that youth and adults face, and how the set was something that was already on his desk in an almost completed state.
The fab LEGO team behind the set are: Matthew Ashton - Vice President of Design, Ruth Kelly - Senior Element Designer, Diego Lopez Sancho - Senior Graphic Designer and Eloise Bradley - Senior Licensing Manager.
Everyone is Awesome is a Lego set released in 2021. The Lego product is the first designed to represent the LGBTQIA+ community. It was designed by Matthew Ashton and is themed to represent a pride flag and transgender pride flag, and black and brown colors to represent LGBT people of color. [1] [2]
