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Bruce Gregory Friedrich (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI), a Y Combinator funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital.
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world. Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.
In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
Mar 12, 2019 · Bruce Friedrich, founder of the Good Food Institute, spent years as an activist trying to persuade people to stop eating meat. Now he’s trying to help companies create alternatives to animal ...
Jun 12, 2020 · Plant-based and cultivated meat are poised to transform the global food system. In an eye-opening talk, food innovator Bruce Friedrich shows how government support can move this industry...
- 14 min
- 132.1K
- TEDx Talks
Bruce Friedrich is the cofounder and executive director of The Good Food Institute, a nonprofit that promotes plant-based and cell-based meat alternatives. He has spoken at TED and TEDx events, written op-eds and books, and appeared on various media outlets.
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Sep 13, 2022 · Good Food Institute founder and CEO Bruce Friedrich explains GFI’s thesis that our industrial meat production system is a threat to humanity that is even more dangerous than fossil fuel...
- 50 min
- 413
- Centre for Effective Altruism
