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Werner Otto (13 August 1909 – 21 December 2011) was a German entrepreneur. In 1949, he founded Otto GmbH, which eventually became the world's largest mail order group. He was married three times and had five children. Otto and his family consistently ranked among the wealthiest Germans.
The man behind this enormous success, Werner Otto, was a natural-born businessman. Having worked for his father in his general store in Prenzlau in the German state of Brandenburg, his understanding of numbers and calculations developed from an early age. Otto, however, was not one of those post-war business tycoons who was born into success.
Dec 27, 2011 · As a young man, Werner Otto dreamt of becoming a novelist. Instead he sold cigarettes and shoes, laying the cornerstone for what would become the world's largest mail-order company. Now, one of...
Prof. Dr. h.c. Werner Otto is one of the most important entrepreneurs in German post-war history. After World War II, he developed the Otto Versand mail-order company, which became a world-class company, from nothing.
Aug 12, 2009 · Otto Werner's career began with a failed attempt to sell shoes amidst the rubble of post-war West Germany. Today the retail pioneer's empire includes Europe's largest...
On August 17, the 40-year-old Werner Otto founds “Werner Otto Versandhandel,” a mail-order company. The company has three employees. The first Otto catalogue appears with a circulation of 300 copies. Its 14 pages contain offers of 28 shoe models.
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Dec 27, 2011 · Werner Otto, who started Germany’s largest mail-order company from a shoe factory in Hamburg, has died. He was 102.
