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Hugo Boss AG (stylized as HUGO BOSS) is a fashion company headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and leather goods. Hugo Boss is one of the largest German clothing brands, with global sales of about €4.2 billion in 2023. Its stock is a component of the MDAX.
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Well-equipped to handle the ever-shrinking business formal and off-duty leisure divide, the BOSS Hugo Boss menswear collection mixes and matches readily across archetypes. United by a relaxed sense of versatility, BOSS nonetheless retains the aura of streamlined sharpness that has long been synonymous with the house.
Hugo Ferdinand Boss (8 July 1885 – 9 August 1948) was a German businessman and an early member of the Nazi Party. He was the founder and big boss of the fashion house Hugo Boss AG. He was an active member of the Nazi Party from 1931, and remained so until Nazi Germany's capitulation.
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