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  1. Sep 5, 2014 · Liu Wen, one of China’s brightest modeling stars and the first Asian face of Estée Lauder, writes about changing beauty ideals.

    • Liu Wen

      Liu Wen. Liu Wen’s Street Style Evolution, From 2012 to...

    • Estée Lauder

      Liu Wen, the First Asian Spokesmodel for Estée Lauder,...

    • Platform

      Liu Wen, the First Asian Spokesmodel for Estée Lauder,...

  2. Sep 6, 2023 · One year later, she became not only the first Asian face of Estée Lauder, but the first Asian spokesmodel ever to ink a global cosmetics deal—a bellwether indicating that, as she herself once...

    • Alex Hawgood
  3. Sep 30, 2011 · Top model Liu Wen is the first Asian face of Estee Lauder: Not bad for a girl who first entered modeling to win a computer.

  4. In April 2010, it was announced that Liu along with Constance Jablonski and Joan Smalls would help to represent the cosmetics company Estée Lauder. In March 2012, The New York Times featured Liu Wen on the cover and in the main feature for their Style "T" Magazine's Travel Issue, and she was dubbed "China’s first bona fide supermodel". [6]

  5. Mar 1, 2016 · But she wound up with a lot more than a computer: She became the first model of Asian descent to walk in a Victoria’s Secret show, and has graced international beauty ads as the first Asian global spokesmodel for Estée Lauder.

    • Beauty Director, The Cut.
  6. Mar 1, 2021 · Liu Wen is no stranger when it comes to making history. The 33-year-old is the first Chinese model on the cover of American Vogue and the first Asian model to walk as a Victoria’s Secret Angel and appear as a face for Estée Lauder.

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  8. Jan 24, 2013 · AS the first ever Asian girl to appear in a Victoria’s Secret show, and Estee Lauder’s first Chinese ambassador, Liu Wen is widely-credited with being a catwalk pioneer - paving the way for hundreds of aspiring Asian beauties in her wake.