Search results
- A product line stretching occurs when a firm lengthens its product lines beyond its current line, it can stretch upward, downward, or two-way.
www.marketingtutor.net/product-line-stretching/
People also ask
What is line stretching?
What is product line stretching?
What is a line stretching decision?
What is the difference between Line filling and line stretching?
A product line stretching occurs when a firm lengthens its product lines beyond its current line, it can stretch upward, downward, or two-way.
- Industry Life Cycle
Examples of Industry life cycle. Following are the real...
- Repositioning
Repositioning is a strategy that businesses use to change...
- Industry Life Cycle
Line stretching is an expanding strategy by a company where the new products are launched in the same product line but beyond the current product range with some additional or different features. Line stretching can be done down market, up market or both ways.
- Down Market Product Line Stretching
- Up Market Product Line Stretching
- Two Way Product Line Stretching
This type of Market stretch is observed when a brand is present in the middle or the upper premium markets but does not want to lose the lower level markets which might have a high level of consumption or which might pose a threat to the middle and upper level of market. A brand can perform a down market stretch by either starting a complete new br...
Naturally, it is the exact opposite of Down market stretching and in this case, companies which are from the lower market, introduce premium product range so as to enter the premium market. This is the dream of any company because each company when it starts, generally starts with the mass audience in mind, and then plans on introducing niche and p...
A two way product line stretch is observed when a brand tries to establish itself in the premium as well as low level segments and in general wants to cover the complete market. If a brand is covering a middle segment, and thinks that it needs to launch some premium products as well as low cost products for the lower classes, then it is free to do ...
What is Brand Stretching? Brand stretching refers to leveraging the existing equity of the parent brand, creating a new product for an unrelated product category. It’s an attempt to capitalize on an existing brand’s established reputation and trust, introducing it to new customers while expanding its market reach.
Feb 11, 2011 · The grainline or grain line is marked on the pattern with a line and arrows. The purpose of the grain line is to help you align the pattern on the fabric.
The meaning of STRETCH is to extend (one's limbs, one's body, etc.) in a reclining position. How to use stretch in a sentence.
When we had jumped clear of the remains of our front line trench, my platoon slowly disappeared through the line stretching out.
