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  1. Mar 23, 2021 · From the fundamental concepts―including how community drives measurable business value, and what the appropriate metrics are―to high-level community design to practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

    • (177)
    • Wiley
    • $34.92
    • David Spinks
  2. "A tactical primer for any business embarking on the critical work of actively building community." ― SETH GODIN, Author of This is Marketing "This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years.

  3. Mar 18, 2021 · CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.

    • (330)
    • Kindle Edition
    • Mastering Community: The Surprising Ways Coming Together Moves Us from Surviving to Thriving Christine Porath.
    • The Art of Gathering Priya Parker.
    • Better Together Robert D. Putnam.
    • The well-connected community: A networking approach to community development Alison Gilchrist.
  4. What’s In The Book? Chapter 1: Why Community Is the New Competitive Advantage. A Customer Community Is Born. The Rise of Community-Driven Business. Giving Customers a True Sense of Community. The Unrivaled Scalability of Community. Community Is an Extension of Your Team. The Power of Owning a Topic in People’s Minds. The One Thing They Can’t Copy.

  5. Jan 21, 2020 · If a company can transition from simply delivering a product to building a community, they can unlock extraordinary competitive advantages and create a superior business model.

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  7. This game-changing guide describes why “community” is the answer to employee disengagementwhich is now at a record 70 percent―and it explains how to develop the kind of culture that makes an industry leader of your business.

    • Howard Partridge
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