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Smokey Bear is an American campaign and advertising icon of the U.S. Forest Service in the Wildfire Prevention Campaign, which is the longest-running public service announcement campaign in United States history.
Smokey Bear lives within us all we need you to prevent wildfires. Celebrate 80 years of Smokey by exploring Smokey’s history throughout the generations! Learn More
Due to the song’s popularity, Smokey Bear has been called “Smokey the Bear” by many adoring fans, but, in actuality, his name never changed. He’s still Smokey Bear. Learn the story of an orphan cub whose story of survival inspired a nation to prevent wildfires.
Smokey’s popularity made him an effective spokesbear for the Forest Service’s fire prevention message, which helped dramatically reduce fire on America’s public lands.
Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest-running public service advertising campaign in U.S. history, educating generations of Americans about their role in preventing wildfires.
Dec 14, 2023 · Being the spokes-bear, if you will, of the longest running and most successful advertising campaign in American history, at 80 years old, I think Smokey Bear would agree. And so does the USDA Forest Service. Smokey Bear’s official 80th birthday is August 9, 2024, but the Forest Service will be celebrating all year!
Feb 4, 2015 · Smokey Bear. The most recognizable bear in the woods actually works for the U.S. Forest Service. Smokey Bear (there's no "the" in his official name) has warned us about the dangers of wildfires since 1944, when the Smokey Bear Wildfire Prevention Campaign was launched.
Aug 9, 2019 · In the 7 decades since, Smokey has appeared not only in posters but also in song and story; on radio and TV; in living form as a bear at the National Zoo; and “in person” across the Nation, both with celebrities and at events such as parades, rodeos, and baseball games.
Aug 9, 2023 · With well over 80% of all wildfires being started by people either by accident or intent, Smokey’s message is as strong as it was 79 years ago. Smokey Bear celebrates his 79th birthday on Aug. 9, 2023. (Forest Service graphic by artist Rudy Wendelin.)
Smokey Bear, the character, was created by the Forest Service in August 1944 as the lead symbol in its Wildfire Prevention Campaign.
