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   What is 'breakfast of Champions' on WCCO?

   • "Breakfast of Champions" was actually part of a $10,000 deal that let Wheaties broadcast Minneapolis Millers' baseball games on WCCO, a radio station founded by General Mills' predecessor. Wheaties is considered to be instrumental in the advent of radio sports programming, enticing Major League Baseball to broadcast games and run ads on the medium.

   The Origin Behind The Wheaties Slogan Breakfast Of Champions

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   Was 'breakfast of Champions' a marketing slogan?

   • Well, it wasn't one of the company's original marketing slogans. The phrase was introduced to the world in 1933 at Nicollet Park in Minneapolis. "Breakfast of Champions" was actually part of a $10,000 deal that let Wheaties broadcast Minneapolis Millers' baseball games on WCCO, a radio station founded by General Mills' predecessor.

   The Origin Behind The Wheaties Slogan Breakfast Of Champions

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   Why is breakfast of Champions so popular?

   • Its popularity is largely attributed to Kurt Vonnegut's novel "Breakfast of Champions" and the Wheaties cereal advertising slogan. Can "breakfast of champions" be used sarcastically? Yes, it's often used sarcastically to describe a breakfast that's far from the traditional notion of healthy or ideal.

   Breakfast of Champions: Definition, Meaning, and Origin

   usdictionary.com/idioms/breakfast-of-champions/

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   Why is 'the breakfast of Champions' a satirical term?

   • The novel's title itself is a satirical reference. Additionally, the phrase was used in advertising for Wheaties cereal, which was branded as "The Breakfast of Champions" due to its association with athletic success and health. Over time, the term has become part of popular vernacular, used in various contexts and often with a sense of irony.

   Breakfast of Champions: Definition, Meaning, and Origin

   usdictionary.com/idioms/breakfast-of-champions/

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2. en.wikipedia.org › wiki › Breakfast_of_ChampionsBreakfast of Champions - Wikipedia

   en.wikipedia.org › wiki › Breakfast_of_Champions

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   The title, taken from the well-known slogan for Wheaties breakfast cereal, crops up in a key scene late in the novel when a waitress, apparently ironically, says "Breakfast of Champions" each time she serves a customer a martini.

   • Author: Kurt Vonnegut

   • Publish Year: 1973

3. www.mashed.com › 1247892 › origin-wheaties-sloganThe Origin Behind The Wheaties Slogan Breakfast Of Champions

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   Apr 5, 2023 · Learn how Wheaties, a popular cereal brand, got its iconic slogan "Breakfast of Champions" from a radio deal in 1933. Discover how the slogan evolved over time and featured famous athletes on the front of the box.

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5. www.smithsonianmag.com › innovation › how-wheatiesHow Wheaties Became the ‘Breakfast of Champions’

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   Jul 26, 2021 · Learn how the cereal brand associated with sports and athletes since 1934, and became the 'Breakfast of Champions' slogan. Discover the history, marketing and impact of Wheaties on American culture and sports.

   • Author: David Kindy

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6. usdictionary.com › idioms › breakfast-of-championsBreakfast of Champions: Definition, Meaning, and Origin

   usdictionary.com › idioms › breakfast-of-champions

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   Feb 28, 2024 · Originally popularized by the novel "Breakfast of Champions" by Kurt Vonnegut, the phrase has taken on a life of its own in popular culture. It's commonly used to describe a meal that is indulgent, unusually hearty, or not typically associated with breakfast, such as pizza or leftover fast food.

7. www.goodreads.com › work › quotesBreakfast of Champions Quotes by Kurt Vonnegut Jr. - Goodreads

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   • Author: Kurt Vonnegut

   • Publish Year: 1973

   • “We are healthy only to the extent that our ideas are humane.” ― Kurt Vonnegut, Breakfast of Champions.
   • “Kilgore Trout once wrote a short story which was a dialogue between two pieces of yeast. They were discussing the possible purposes of life as they ate sugar and suffocated in their own excrement.
   • “The waitress brought me another drink. She wanted to light my hurricane lamp again. I wouldn't let her. "Can you see anything in the dark, with your sunglasses on?"
   • “I couldn't help wondering if that was what God put me on Earth for--to find out how much a man could take without breaking.” ― Kurt Vonnegut, Breakfast of Champions.

8. www.generalmills.com › news › storiesWhat Wheaties did to jumpstart our cereal success

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   Feb 24, 2016 · Learn how a radio jingle and a slogan saved the Wheaties brand from obscurity and made advertising history. Find out how the cereal was introduced, failed, and then succeeded with the help of radio and advertising geniuses.

9. en.wikipedia.org › wiki › WheatiesWheaties - Wikipedia

   en.wikipedia.org › wiki › Wheaties

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   The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency. When asked what should be placed on the sign for Wheaties, Reeves sketched a Wheaties box on a pad of paper, thought for a moment, and wrote "Wheaties—The Breakfast of Champions".