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  1. May 4, 2021 · So she reached out to Christopher Gavigan, who led a nonprofit called Healthy Child Healthy World, and the duo teamed up with two others: Brian Lee, an attorney who cofounded LegalZoom.com,...

    • Deniz Çam
    • History
    • Products and Distribution
    • Critical Reception
    • Honest Beauty

    Company co-founder Jessica Alba was inspired by the 2008 birth of her first child and her own history of childhood illnesses to create a company that provided an alternative to baby products with ingredients such as petrochemicals and synthetic fragrances.The company was launched in 2012 with 17 products. In 2013, The Honest Company's sales reached...

    The Honest Company markets its products as safe and eco-friendly. The company does not use "health-compromising chemicals or compounds", including the "No List" of ingredients that it promises to never allow in its products. Whole Foods and Costco were The Honest Company's initial retail distributors. The company began selling in Target Corporation...

    In March 2016, it was reported by The Wall Street Journal that Honest's liquid laundry detergent product contained "a significant amount" of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would "never consider for use in anything. Period." Honest's detergent is sourced from Earth Friendly Products (EFP) which did n...

    On September 9, 2015, the company introduced the Honest Beauty brand as a separate entity with its own website and logo. Its products are derived from botanicals free of parabens, phthalates, petrolatum, sulfates and chemical sunscreens. On September 25 of that year, the brand opened a pop-up retail shop in The Grove.The brand began selling the bea...

  2. Mar 29, 2021 · Alba partnered with entrepreneurs Brian Lee and Sean Kane and researcher Christopher Gavigan to launch The Honest Company, featuring products that eliminated potentially harmful chemicals from their production, according to Vanity Fair.

  3. Feb 9, 2021 · She went out and found her business partners Brian Lee, Sean Kane, and Christopher Gavigan and launched the company in 2012 with 17 products. The FDA has banned few than 12 harmful...

    • Amy Lamare
  4. As a mom of three, she partnered with entrepreneurs Christopher Gavigan, Brian Lee and Sean Kane with sustainability and transparency in mind. While common touch points for businesses...

  5. Aug 13, 2015 · Founded by actress Jessica Alba, ShoeDazzle founder Brian Lee, and friends Christopher Gavigan and Sean Kane in 2011, the company focuses on creating baby products and household...

  6. Jun 2, 2019 · Jessica Alba opened up Saturday about the challenges of starting The Honest Company and being taken seriously as an actress-turned-businesswoman.