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Project management templates and guidance. This is the quick access page for all templates and guidance included in the toolkit.
Our dynamic range of marketing courses provides you with both the academic and practical skills needed to kick-start your marketing career.
Our BA Marketing Management will show you how the world of marketing is more exciting than ever. New technology is unlocking new insights into consumer behaviour, and creating exciting opportunities to engage with audiences in the physical and digital world.
- organisation over a three year period.
- Exemplar 2:
- Topic 18: A review of the marketing strategy of an organisation and its effectiveness
- organisation over a three year period.
- Exemplar 2:
- Topic 18: A review of the marketing strategy of an organisation and its effectiveness
- Exemplar 2:
- Sources of Information
- Secondary Data
- Primary Data
- organisation over a three year period.
- Secondary Research
- Topic 18: A review of the marketing strategy of an organisation and its effectiveness
- organisation over a three year period.
- organisation over a three year period.
- organisation over a three-year period.
During the authors time as an ACCA student they were able to build up their knowledge and understanding of the preparation and interpretation of financial statements, management reporting and performance management. The authors chosen topic and organisation gives them the opportunity to apply their knowledge and understanding to an organisation and...
Topic 19: An analysis and evaluation of the financial and operational consequences of a merger between two organisations or the acquisition of one organisation by another. The motives for merger and acquisition activity are varied, but the main purpose is to create shareholders’ value over and above that of the sum of two companies. One of the key...
This RAP aims to analyze the market environment in which Red Car Company (RCC) operates and marketing strategies adopted, through a series of data analysis and evaluations to examine the effectiveness of its marketing strategies: The research questions for this RAP are as followed: What are the critical success factors of RCC? How effective is RCC’...
This report critically reviews the financial statements of ABC Co. for the last three years using ratio analysis. The ratio analysis used in the report looked at profitability, liquidity, gearing and investment ratios. This report at appropriate points evaluates ABC Co. financial performance in order to benchmark the data and analyse this according...
Topic 19: An analysis and evaluation of the financial and operational consequences of a merger between two organisations or the acquisition of one organisation by another. Having established the aims to research and analyse the drivers for acquisition and the impact of the acquisition, the author has formed a research approach to address these obje...
This research and analysis report will firstly start with a brief introduction of background of RCC. Then secondary and primary data will be gathered through various kinds of research methods. Literature review will also provide some useful business models and methods to be used to determine and analyze RCC marketing strategies. Lastly, RCC’s ma...
Topic 19: An analysis and evaluation of the financial and operational consequences of a merger between two organisations or the acquisition of one organisation by another. Primary data is original data collected for a specific research goal, whilst secondary data is data originally collected for a different purpose and reused for another research q...
Information can be sourced in the RAP through either primary or secondary sources.
Secondary data refers to data that has previously been gathered by another researcher for a different purpose rather than the current research purpose. This data can either be internal or external. Secondary data can be used as a useful starting point for research. They are usually less time consuming and inexpensive to obtain. For example, a resea...
Primary data is generated directly by the researcher for current research project purposes. Primary data is more up-to-date and specific to research objectives, i.e. primary data can provide more reliable, relevant, current and accurate information for the project purpose. For example, a researcher can conduct a survey for gathering data which are ...
Precision of the research is determined by accuracy of information; hence, data sources are crucial. Ensuring their authenticity, I collected data using secondary sources, to nurture my research. They assisted me well to comprehend the aesthetics of the industry and PharmaA.
Sources employed during my research were: Course Books: I sought out to my ACCA text books (BPP and Kaplan) to revisit my technical knowledge for the analysis tools. Student Accountant: It assisted me with technical articles and those exclusively written for guidance in the project. ACCA Official Website: The website helped me in getting hold of RA...
Secondary data maybe irrelevant in research project, i.e. it might not fit the research purpose. Sometimes accuracy of secondary data is a problem due to irrelevant data gathered and data may be out-dated. The researcher has to evaluate the quality of such data carefully. Other than being more time consuming and expensive, collecting primary data r...
A wealth of information exists on the internet, but the time available constrained how much research could be undertaken. There was also the risk that much of the information available may have been inaccurate, or irrelevant to the report’s objectives. The author had access to the full MS Excel versions of Charity A’s financial statements, which en...
Plagiarism is a serious issue for academic research writing. To plagiarize is defined in the Oxford Dictionary as: ‘take (the work or an idea of someone else) and pass it off as one’s own’ (Oxford English Dictionary Online, n.d.). This report follows the Harvard referencing guide to referencing, to ensure that all sources are acknowledged and refer...
Throughout my ACCA studies, I learned the importance of ethics in my profession. During my research, I had to confront certain predicaments of ethical nature and I ascertained to resolve these issues: Information collected through primary sources was difficult mainly because of confidentiality, but I assured the related personnel that the classifie...
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On this MSc Marketing and Brand Management course you will immerse yourself in the exciting and fast-paced world of brands and their strategic management across a broad range of industries. You will develop a strong foundation in various areas of marketing theory and practice.
You will develop your knowledge of marketing and brand management theory. And how it is applied in practice. The course provides you with a focus on planning and applying brand management strategies. And prepares you to work for: a branding or marketing agency; a marketing, branding or communications department within an organisation.
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Our Marketing Management degree enables you to develop an understanding of the business and marketing industries. This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation.
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Custom Marketing Strategy For Your Healthcare Practice. Proven Solutions. Contact Us. Enhance Visibility And Brand Trust With Potential Patients. Digital Solutions That Work.
