Search results
Sep 26, 2011 · All marketers are liars : the power of telling authentic stories in a low-trust world. by. Godin, Seth. Publication date. 2005. Topics. Marketing. Publisher. New York : Portfolio.
- Seth Godin
- 2005
- “We drink the can, not the beverage.” ― Seth Godin, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All.
- “We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.” ― Seth Godin, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All.
- “All marketers are storytellers. Only the losers are liars.” ― Seth Godin, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All.
- “If consumers have everything they need, there’s nothing left to buy except stuff that they want. And the reason they buy stuff they want is because of the way it makes them feel.”
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.
- Seth Godin
- 2005
Feb 16, 2016 · All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, is essentially an extension of Purple Cow, but teaches you more fundamentals on redirecting your attention from your remarkable product and onto building awareness and in-turn success.
My high level summary, key highlights and important quotes from All Marketers Are Liars by Seth Godin.
Successful marketers don’t tell the truth. They don’t talk about features or even benefits. In-stead, they tell a story. A story we want to be-lieve. This is a book about doing what consumers de-mand—painting vivid pictures that they choose to believe. Every organization—from non-profits to car companies, from political cam-
Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette...
