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- “We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.” ― Seth Godin, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
www.goodreads.com/work/quotes/155231-all-marketers-are-liars-the-power-of-telling-authentic-stories-in-a-low
All Marketers Are Liars Quotes Showing 1-26 of 26. “We drink the can, not the beverage.”. ― Seth Godin, All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All. 13 likes.
- Seth Godin
- 2005
Nov 15, 2021 · 25 Quotes from All Marketers Are Liars by Seth Godin. Seth Godin's underground classic marketing book everyone should read—regardless of your job. 1. A great story is true. Not true because it's factual, but true because it's consistent and authentic. Great stories make a promise.
- Ian Harber
The quote by All Marketers Are Liars emphasizes the importance of shifting the marketing approach from solely highlighting the features and benefits of a product to emphasizing the transformative value it can offer.
Jan 14, 2022 · Marketers profit because consumers buy what they want, not what they need. One competitor makes a change and suddenly the entire competitive landscape is different. Successful marketers are just the providers of stories that consumers choose to believe.
Feb 16, 2016 · All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, is essentially an extension of Purple Cow, but teaches you more fundamentals on redirecting your attention from your remarkable product and onto building awareness and in-turn success.
Jan 1, 2005 · In 'All Marketers Are Liars', Seth Godin proposes that marketers take a different approach to storytelling. He makes the assertion that marketers should be more focused on telling authentic stories as they are on creating quality products.
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.
