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The Goldman Sachs logo was quietly refreshed in early 2020, eliminating its most recognizable design element: the GS ligature. In addition to splitting the two uppercase letters, the new design replaces the round, soft font with a much simpler choice.
From open letter shapes, enlarged x-height, and optical balancing of individual letterforms, we designed Goldman Sans with clarity in mind. Small details, big impact. Added terminal in letters designed to improve recognition at small sizes. A raised x-height is designed for clarity at small sizes.
Today, Goldman Sachs can be quickly recognized by its logo featuring a sky-blue colored square with white flush left serif font letters reading “Goldman Sachs.” While this logo has technically been the same since 2020, it is not that different from the original logo, which was created in 1970.
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.
Mar 6, 2020 · Designers don’t expect to find fast-paced, new product work when they see an opening at Goldman Sachs. But word is starting to get out about Marquee, especially given the recent press around open sourcing our Python toolkit for quantitative finance on GitHub.
