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PDI Software is now PDI Technologies! Learn more about our recent rebranding or to download the new PDI Technologies logo.
Aug 25, 2022 · ATLANTA, Aug. 25, 2022 /PRNewswire/ -- PDI, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem,...
Aug 21, 2015 · Does re-branding your business mean re-naming your business? The answer is... not always. But in many cases, it’s a brilliant marketing strategy. Renaming a brand presents you with the unique...
- Don’t forget to watch the timing of your brand renaming. In October of 2021, Facebook shocked the world with its brand name change announcement. I’ll be honest: conceptually, I don’t hate Meta as a brand name.
- Don’t ignore your brand assets. In 2001, the British Post Office Group changed its name to Consignia, a name that, to post office leadership, represented a “modern, meaningful, and entirely appropriate” brand.
- Don’t make it hard for your customers. In 2020, the brand formerly known as Aunt Jemima was renamed to become known as the Pearl Milling Company. This is a great example of when brand renaming is necessary—the brand name and artwork of Aunt Jemima were based on the racist mammy stereotype.
- Don’t risk tainting your new brand name. Comcast had a bad reputation as a bloated company with bad customer service. After winning the “Worst Company in America” award in 2010, the company rebranded to Xfinity.
Nov 9, 2022 · Rebranding is the wholesale conversion of your company’s brand to a new one, one purposefully designed to better convey your differentiators, bring energy to your customer experience and...
- Jim Heininger
Feb 13, 2024 · Your brand’s name is a crucial piece of shaping consumer perception and driving business success. A well-chosen and memorable name can establish a strong brand identity, evoke emotions, and capture the essence of a company's values.
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Is PDI rebranding?
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Making the decision to rebrand comes with a number of legal requirements and considerations. This is especially true if you’re changing your name, transferring ownership, or otherwise fundamentally altering your brand identity.
