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Apr 4, 2022 · Liberty Media CEO Gerg Maffei joins CNBC's 'Squawk on the Street' to discuss the company's third annual Formula Formula 1 grand prix in Las Vegas next year. ...
- 3 min
- 2.3K
- CNBC Television
For my best F1 pics live from the track and during the week follow me on Instagram: https://bit.ly/2P6l6PYMy podcasts, F1: On & Off the Track with Kym Illman...
- 13 min
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- Kym Illman
F1 in a week. Latest F1 news. Dominated by Liberty Media this weekSubscribe for more F1 news videos
F1 was at risk of going stale when Liberty Media stepped in. On the track, Hamilton and his team were too dominant, while Eccleston had neglected social medi...
- F1’s New Look
- Embracing Social Media
- F1 TV
- All-Access Pass For Netflix
- Budget Caps and Financial Restrictions
- Goodbye ‘Grid Girls’
Formula 1’s brand identity had remained fairly consistent since the turn of the millennium, but it was also hard to define what it was. After Liberty Media ousted Ecclestone from his post, it took less than a year for the sport’s new owners to announce a full rebranding for the series, including an entirely new logo, new TV graphics, new fonts, a n...
As web 2.0 began to transform the internet, hailing in the arrival of YouTube, Facebook, Twitter, everyone from brands to politicians and professional sports embraced new ways to connect directly with customers, voters and fans. Everyone, it seemed, except Bernie Ecclestone and Formula 1. It took until 2014 for F1 to even begin sharing footage from...
Ecclestone’s empire was built on television broadcasting contracts, charging networks across the world millions for the honour of broadcasting his product to their viewers. It was a successful strategy for many years, but with the rapid development of the internet and broadband technology, it did not take long for fans to start clamouring to be abl...
The idea that Formula 1 would allow television cameras intimate access to teams and drivers in the paddock during the course of a grand prix season is one that would have been unfathomable five years ago. Sceptics were quickly won over. Mercedes and Ferrari declined to allow the Netflix cameras in for the first series, but embraced the show from se...
Perhaps one of the most enduring criticisms of the Ecclestone way was how the financial structure of the sport under his control led to feedback loops where the richest, most successful teams only got richer and more successful and the poor, lower-performing teams would get the lowest share. To Ecclestone, it was simply a means to incentivise teams...
It was a perception that was not helped by Ecclestone himself, who made offensive public comments about his views on women on multiple occasions during his time leading the sport. Soon after Liberty Media took over control of the sport’s commercial rights, it was announced that Formula 1 would phase out the old practice of models on the grid and re...
Apr 16, 2023 · Who are Liberty Media? The owner of the Formula One Group is an American mass media company called Liberty Media Corporation owned by billionaire John Carl Malone.
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The difference between F1 of the Bernie days and the F1 of Liberty is night and day. Bernie wanted F1 to be elite. Liberty wants F1 to be for everyone. So fucking glad Bernie left. Now you can actually watch things on Youtube. Their Social media game is amazing.
