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For my best F1 pics live from the track and during the week follow me on Instagram: https://bit.ly/2P6l6PYMy podcasts, F1: On & Off the Track with Kym Illman...
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- F1’s New Look
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- Budget Caps and Financial Restrictions
- Goodbye ‘Grid Girls’
Formula 1’s brand identity had remained fairly consistent since the turn of the millennium, but it was also hard to define what it was. After Liberty Media ousted Ecclestone from his post, it took less than a year for the sport’s new owners to announce a full rebranding for the series, including an entirely new logo, new TV graphics, new fonts, a n...
As web 2.0 began to transform the internet, hailing in the arrival of YouTube, Facebook, Twitter, everyone from brands to politicians and professional sports embraced new ways to connect directly with customers, voters and fans. Everyone, it seemed, except Bernie Ecclestone and Formula 1. It took until 2014 for F1 to even begin sharing footage from...
Ecclestone’s empire was built on television broadcasting contracts, charging networks across the world millions for the honour of broadcasting his product to their viewers. It was a successful strategy for many years, but with the rapid development of the internet and broadband technology, it did not take long for fans to start clamouring to be abl...
The idea that Formula 1 would allow television cameras intimate access to teams and drivers in the paddock during the course of a grand prix season is one that would have been unfathomable five years ago. Sceptics were quickly won over. Mercedes and Ferrari declined to allow the Netflix cameras in for the first series, but embraced the show from se...
Perhaps one of the most enduring criticisms of the Ecclestone way was how the financial structure of the sport under his control led to feedback loops where the richest, most successful teams only got richer and more successful and the poor, lower-performing teams would get the lowest share. To Ecclestone, it was simply a means to incentivise teams...
It was a perception that was not helped by Ecclestone himself, who made offensive public comments about his views on women on multiple occasions during his time leading the sport. Soon after Liberty Media took over control of the sport’s commercial rights, it was announced that Formula 1 would phase out the old practice of models on the grid and re...
Over 3,000 of the Best YouTube Movies that are legally free with ads. Or no ads if you have YouTube Premium. There are territory restrictions, so you may not...
Apr 16, 2023 · Who are Liberty Media? The owner of the Formula One Group is an American mass media company called Liberty Media Corporation owned by billionaire John Carl Malone.
Sep 22, 2021 · Five Years On: Has Liberty Media Been Good for F1? Mercedes driver Lewis Hamilton and Red Bull's Max Verstappen at the Russian Grand Prix. Sochi September 2021. Near the end of 2016, Liberty...
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Jan 24, 2024 · The transformation of Formula 1 by Liberty Media has been nothing short of radical, turning a traditional motorsport into a contemporary phenomenon. This overhaul has brought about significant changes, injecting new life and a modern twist into the sport.
