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Apr 16, 2023 · Who are Liberty Media? The owner of the Formula One Group is an American mass media company called Liberty Media Corporation owned by billionaire John Carl Malone.
Dec 16, 2022 · Formula One Group, meanwhile, launched their own streaming platform: F1 TV. Liberty Media's objective was to attract a new audience through ESPN's convenient offer. This partnership proved to be particularly lucrative, as in the 2021 season, the US Formula One Group saw a 58 per cent increase in cumulative audience over the previous year.
May 27, 2023 · Accounts for Formula One Digital Media, the entity that houses F1 TV, reveal that the service made more than $47mn in revenues in 2021.
- Samuel Agini
Mar 26, 2021 · Instead, Liberty has harnessed streaming platforms and esports. The popular Netflix documentary Drive to Survive, now in its third season, is credited with being particularly effective at...
Nov 18, 2022 · Liberty Media Chair John Malone discussed the media distribution strategy of F1, which Liberty owns: “Do you move Formula One over to streaming and get paid a lot of money by a streamer or do you continue to bifurcate it, have a lot of it on broadcast television?”.
Jan 30, 2024 · Much of F1's recent success can be attributed directly to it having been purchased for $301 million by Liberty Media in 2017, bringing the series into the modern world.
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Formula 1 has a new owner, but what are Liberty's plans and are they viable? IAN PARKES analyses what we know so far.
