Search results
Apr 25, 2024 · Formula 1® has today announced the “Formula 1 Channel”, a 24/7, subscription-free streaming channel for fans in the USA to watch F1, F2, F3 and F1 Academy race replays and highlights, full reruns of classic Grands Prix, and popular racing documentaries.
- Stephen Duffy
May 27, 2023 · Accounts for Formula One Digital Media, the entity that houses F1 TV, reveal that the service made more than $47mn in revenues in 2021.
- Samuel Agini
Apr 25, 2024 · Formula 1 is launching the *Formula 1 Channel*, a subscription-free streaming channel in the USA showing F1, F2, F3 and F1 Academy race replays and highlights, full reruns of classic Grands Prix, and popular racing documentaries.
- Liberty Media Arrives
- Know Your Audience
- The Social Strategy
- Broadcasting
- Conquering America
- The Data
- More Spectacle
- Brand Success in Numbers
Liberty Media's goal is simple: to turn Formula 1 into an entertainment brand and bring it back to the success it deserves. The first step in this direction was the creation of the company's first real marketing division, absent under Ecclestone's management. From this moment on, the strategy branched out.
Upon taking office, the new owners set themselves one priority: to get to know their public thoroughly and to understand what they expect from the company. The first three months are entirely devoted to this objective. There is an immediate shift from an approach based on expert judgement, typical of the Ecclestone management, to a data-driven appr...
The first step to effectively target young people was to approach social media directly. Liberty Media's new approach included an increased presence on various social media platforms, in order to bring fans closer to the product, to provide them with a more immersive experience. To do this, in addition to publishing more content, including behind-t...
Formula 1 is a global brand, with races touching 20 countries, and this also includes a capillarity in its broadcasting. While in Europe Formula One Group makes agreements with local broadcasters (in Italy, for example, Sky has the rights to Formula 1 until 2027), the situation is different in the US. In 2017, NBC withdrew its previous offer of 40 ...
Liberty Media's efforts to manage broadcasting in the United States underscores how one of the new ownership's main objectives is to expand into the North American state. In this country, Formula 1 culture has always struggled to establish itself for several reasons: the great competition from local sports, the lack of leading drivers and Grand Pri...
Liberty Media used data to identify its target audience and understand it in order to direct its engagement strategy. Once the audience's expectations of the brand were discovered, Formula One Group made a decisive move: in order to accumulate as many statistics and numbers as possible about the drivers' performances and beyond, it partnered with A...
Another of the public's interests was for the races to become more spectacular. Between 2010 and 2017, only three different drivers(Sebastian Vettel, Lewis Hamilton and Nico Rosberg) won the Formula 1 drivers' world championship and only three teams (Red Bull, Mercedes and Ferrari) competed for the majority of podiums each Sunday. The races had ind...
Five years after the acquisition by Liberty Media, it is fair to say that the new ownership is succeeding. By the end of 2022, Formula 1 is expected to have reached one billion spectators and 77% of these should be under 35 years of age. In the US, it is even the sport with the youngest average fans (32 years old, compared to 42 for basketball). Th...
Apr 16, 2023 · Who are Liberty Media? The owner of the Formula One Group is an American mass media company called Liberty Media Corporation owned by billionaire John Carl Malone.
Sep 22, 2021 · Near the end of 2016, Liberty Media agreed to buy a majority stake in Formula One Group. It wasn’t until 2017 that the purchase was approved by regulators, and on 23rd January that year,...
People also ask
Does F1 TV work with Liberty Media?
What does Liberty Media do for Formula 1?
Who is the CEO of Liberty Media F1?
Why did Liberty Media rebrand F1?
F1 said that its premium service, called F1 TV PRO, will include ad-free live coverage of every session, access to all 20 on-board cameras, press conferences, support races and other...
