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- What Is A Corporate video?
- What Are Corporate Videos Used for?
- Why Are Corporate Videos Important?
- How Much Does It Cost to Produce A Corporate video?
- What Are The Goals For Your Corporate video?
- What Is Your Budget?
- How Do I Find The Right Corporate Video Company For Me?
- What Art Style Is Best For My Corporate video?
- Corporate Video Marketing and Your Sales Funnel
- Hero Hub Hygiene Video Framework
A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.
Corporate videos serve many functions. The most common are: 1. Staff training videos 2. Safety videos 3. Investor and shareholder relations videos 4. Content strategy overview videos 5. Product or service explanation videos 6. Executive proposal videos The 2 most common types are:
Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.
For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.
When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agencyto choose the best video style for you. So, firstly, specify measurable reasons why you want a video in the first place. It is no...
Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met. For example: If your KPI is to increase new customer sales by 15%. 1. Calculate how many new customers that would be each year. 2. Work out the lifetime value of each new customer. 3. Estimate your ROI by mul...
Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them: 1. Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations. 2. Collate a few examples to help convey the video you have in mi...
The art style for your video should be chosen logically, i.e. to match the video’s purpose, your calculated budget, the ethos of your brand and one that resonates with your audience, rather than based on a feeling, i.e. guesswork. Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might ...
It is especially important that you are aware of the sales funnel when planning your video marketingstrategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below). In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each...
A highly useful strategy to help you optimise your video content for your sales funnel is Google’s ‘Hero, Hub, Hygiene’ framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link. Note: I will include e...
- Funny explainer video. For our first example, we’ll start with a corporate video that’s become a classic: the Dollar Shave Club explainer video. For all intents and purposes, this is a business explainer video.
- Fun customer testimonial video. Slack really took things to the next level with this one. Yes, it’s a case study. But case studies provide social proof, just like customer testimonials.
- Corporate explainer videos. This corporate explainer video for Mint really nails it. It covers every aspect of the app in a minute and a half. Quick, professional, and to the point.
- Viral corporate culture video. HubSpot talent did something very smart in their talent recruiting: they made it fun and shareable with this corporate culture video.
- Mailchimp: Brand Video. Mailchimp created an energetic and funky animated brand video to summarize its platform and services for small businesses. Their brand video evokes feelings of ambition and artistic spirit and makes a bold brand statement about empowering entrepreneurs.
- Monday.com: Explainer Video. Monday.com makes visual workplace management software, and their 2-minute explainer video quickly communicates key features and capabilities.
- HubSpot: Employee Interviews. Hubspot’s “A day in the life, employee interviews” video is a prime example of compelling corporate content due to its creative and impactful storytelling, visuals, editing, and overall production quality.
- FullStro: Software Management Explainer Video. FullStro’s Software Management Animated Explainer Video, created by 10 Studio, demonstrates mastery in visual storytelling.
See how easy it is to make corporate videos with the help of a free AI video generator. See 2024's top corporate videos in action! Click to explore 15 powerful examples and boost your video strategy with our 5 expert tips.
- Eagle Builders. Eagle Builders is a construction company but notice how they don’t focus their video entirely on specific projects. They’re a great example of a company video that talks about their story—like when they mention their family ties—rather than focus on their offerings.
- ETSI. ETSI’s corporate video uses a combination of animations, narration, stock videos, and their own video content. This example shows us that you don’t necessarily need to interview people on your team for a quality video.
- Coca-Cola. Coca-Cola is an example of a corporate video that doesn’t use narration, and instead uses a catchy background song with text over their video clips to get their message across.
- Microsoft. While you can use corporate videos to discuss your values, you can also use them to talk about changes within your company—especially big ones.
Apr 18, 2024 · To make your own corporate video, define your goals and understand your target audience. Craft a compelling story with a clear and engaging script, plan engaging visuals, and maintain high production quality. Keep the video clips concise, evoke emotions, and incorporate branding elements.
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Mar 6, 2024 · We explore what goes into making a good corporate video, showcase our 5 favorite examples, and give you all the tools you need to create your own.
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