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1. www.emerald.com › insight › contentGuest editorial: Social media in business-to-business ...

   www.emerald.com › insight › content

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   Jun 27, 2023 · This special issue provides new insights into social media’s (SM) use and integration into business-to-business (B2B) relationships and networks, particularly the areas of B2B marketing communications, engagement, interaction and co-creation.

2. journals.sagepub.com › doi › fullThe role of a social media editor: What to expect and tips ...

   journals.sagepub.com › doi › full

   Dec 4, 2020 · Accordingly, journals are increasingly enrolling individuals to manage and coordinate academic social media account(s), known formally as the social media editor (SME). These positions are influential and are held in high regard by the editorial board.

   • Author: Keith Siau, Rashid Lui, Sultan Mahmood

   • Publish Year: 2020

3. onlinelibrary.wiley.com › doi › fullTwenty years of social media marketing: A systematic review ...

   onlinelibrary.wiley.com › doi › full

   Dec 30, 2023 · Social media has been around for 20 years and has profoundly affected the dynamics of interactions between companies and customers. Studies have increasingly focused on how firms effectively use social media in their marketing strategies. However, the literature appears highly fragmented.

4. journals.sagepub.com › doi › fullThe Role of Social Media Content Format and Platform in Users ...

   journals.sagepub.com › doi › full

   Jan 31, 2022 · This research provides managers with guidance for developing social media strategies, investigating the distinct effects of social media content (rational, emotional, and transactional) along with content context (platform type and content format), and lag effects between posts on active and passive engagement.

5. www.tandfonline.com › doi › fullSocial media marketing gains importance after Covid-19

   www.tandfonline.com › doi › full

   Jan 11, 2021 · Marketing implications. As the COVID-19 pandemic leads consumers to spend less time in stores, the influence of in-store promotional materials on consumers’ shopping and purchase behaviors will decline. The findings indicate that consumers’ use of social media is on the rise.

   • Author: Andrew N. Mason, John Narcum, Kevin Mason

   • Publish Year: 2021

6. journals.sagepub.com › doi › fullGuest Editorial: Ethical Issues in Social Media Research

   journals.sagepub.com › doi › full

   Jan 20, 2020 · In their article, “Attitudes and Knowledge of Teenagers Regarding Research Ethics of Data Usage at Social Media,” Khatatbeh et al. report on their survey of 393 Jordanian 10- to 19-year-olds that explored knowledge and attitudes of users to consent, use of their SM data, and trust in SM research.

7. People also ask

   What is a social media editor (SME)?

   • Accordingly, journals are increasingly enrolling individuals to manage and coordinate academic social media account (s), known formally as the social media editor (SME). These positions are influential and are held in high regard by the editorial board.

   The role of a social media editor: What to expect and tips for success

   journals.sagepub.com/doi/full/10.1177/2050640620975760

   See all results for this question

   How effective is social media content on social media engagement?

   • The results of this research demonstrate that the effectiveness of rational, emotional, and transactional social media content on social media engagement does significantly vary depending on the format of the content (photo vs. video), as well as the platform on which the content is presented (Facebook or Instagram).

   The Role of Social Media Content Format and Platform in Users

   journals.sagepub.com/doi/full/10.1016/j.intmar.2020.05.001

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   What is social media management (SMM)?

   • Thus, SMM is defined as an ‘interdisciplinary and cross-functional concept that uses social media (often in combination with other communications channels) to achieve organizational goals by creating value for stakeholders’ (Felix et al., 2017, p. 123).

   Twenty years of social media marketing: A systematic review

   onlinelibrary.wiley.com/doi/full/10.1111/ijmr.12360

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   Are social media management challenges affecting SMM behaviours?

   • Governance-related challenges arising from social media management may significantly influence the overall success of SMM behaviours. Firms may face difficulties in updating profiles and maintaining a consistent message on various platforms, especially when pursuing different goals and trying to match customers’ characteristics.

   Twenty years of social media marketing: A systematic review

   onlinelibrary.wiley.com/doi/full/10.1111/ijmr.12360

   See all results for this question

8. www.ncbi.nlm.nih.gov › pmc › articlesEditorial: Dark and Bright Side of Social Media in Current ...

   www.ncbi.nlm.nih.gov › pmc › articles

   Jul 6, 2022 · As the relevant technical bodies and organizations are failing to catch up with the fast-growing and changing social media technologies, there is a need to further elaborate on the dark and bright sides of social media (Khan et al., 2019; Khan, 2021a).