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The current Unilever corporate logo was introduced in 2004 and was designed by Wolff Olins, a brand consultancy agency. The 'U' shape is now made up of 25 distinct symbols, each icon representing one of the company's sub-brands or its corporate values. [119]
The new logo contains a large letter U made up of 25 icons representing various aspects of the company's activities, with Unilever written in a script font underneath. The logo has appeared at the end of television commercials in the form of a white ribbon tag on the top corner since 2005 in the Philippines and in a 3D white box since 2020.
Naturally, the big blue ‘U’ of our logo stands for Unilever. But look a little closer and you’ll see there’s much more to it. Each icon within the logo has a rich meaning at its core, representing an aspect of our business and our purpose to make sustainable living commonplace. Learn more about them all below.
We are a truly global business. 190+countries where our brands are available. 3.4 billion people use our products every day. €59.6 billion turnover in 2023 with 58% in emerging markets. Explore Unilever at a glance.
Aug 2, 2021 · The Unilever logo is one of the most recognisable logos in the world. Find out what the Unilever logo means and how the logo has changed over time. Read more here.
May 7, 2024 · The emblem conveys the brand’s originality and uniqueness through the unusual ornament. The style of service and the decoration of the stores distinguish the network from other retailers. The Unilever logo is an example of a successful combination of various products in one place.
Aug 31, 2023 · As one of the most recognisable logos worldwide, the Unilever icon reveals critical insights into effective branding in a dynamic marketplace. This comprehensive article will trace the logo's design journey and unpack its visual symbolism.
Unilever is a global leader in consumer goods. Explore its logo, images, videos and reports on its official media assets page.
In this video, you will take a journey through Unilever's history through their logo changes over time. We will highlight the design details and meanings behind each logo change and why...
