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Feb 7, 2024 · Though retail giants like Amazon and China’s Alibaba dominate the e-commerce market, most of this explosive growth can be attributed to small- and medium-sized businesses selling their goods and services online.
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Nov 10, 2023 · BEIJING, Nov 10 (Reuters) - A ferocious price war among China's e-commerce retailers during the "Singles Day" shopping event is exposing further weakness in household consumption and raising...
- Conducting A Three-Step Research Process
- Developing A New Ecommerce Taxonomy Strategy
- Going Through A Thorough Review and Testing Process
- Moving Into Final Steps and The Future
I launched the taxonomy research process with three steps. First, I met with business and marketing experts to understand their products, how they feel about the current digital experience, and how our digital team could help their efforts for the future. But with 60,000 people in the company, even finding the right contacts was a challenge. And on...
Once I had a strong understanding of the current state, I developed a strategy to address the opportunities for improvement. My approach included creating a polyhierarchical classification structure, with the organizing principle of a product specific taxonomy, which fit with how customers were searching for our products. This type of taxonomy woul...
Next, I moved to the review phase. This is the most important part of the taxonomy creation process. During this phase I reviewed my proposed taxonomy with product experts and stakeholders, collected feedback, and made changes until I received approval from all parties. Collecting approval was challenging at times because different business units h...
I’m now working with our development teams to create our systems and feeds to be able to use our new taxonomy on our websites dynamically. After that, we can launch the new navigation to our first pilot site to our unified experience. From there, I will monitor use, and continue to learn and improve the experience for our customers. In the future, ...
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