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- The 'blue box' Goldman Sachs logo was designed in 1970 by Lippincott, "to create a unifying and cohesive brand logo to help reflect the firm's shift from an investment bank to a broader financial services firm".
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The original Goldman Sachs logo was created in 1907 by Lippincott & Margulies, Inc. — now just “Lippincott” — a firm that went on to design some of the most iconic brands of the 20th and early 21st centuries, including the 1967 Coca-Cola ribbon, the 1963 Campbell’s Soup can labels, the Betty Crocker spoon, and the American Express ...
- The Goldman Sachs Logo Evolution
- The Goldman Sachs Logo Design Elements
- The History of Goldman Sachs
- Summing Up The History of Goldman Sachs
The first Goldman Sachs logo was designed in 1970, just over a century after the investment bank was founded. Also, it hasn’t changed much since its introduction, which is clear evidence of its effectiveness.
Shape:Goldman Sachs’ emblem is a sky blue square containing the company’s name written across two white lines. The name is located at the top part of the square. The simplicity and few colors have produced a good logo design on the whole. Font:There are just two colors in the Goldman Sachs logo: white and sky blue. White represents purity, which sh...
Goldman Sachs is a US multinational financial services company and investment bank headquartered in Lower Manhattan, New York, and was founded by Marcus Goldman in 1869. By December 2016, the company had offices in more than 30 countries worldwide. Goldman Sachs provides services such as mergers and acquisitions, asset management, security underwri...
Goldman Sachs is a US multinational financial services provider and investment bank headquartered in Lower Manhattan, New York City. It was founded by Marcus Goldman in 1869 and had regional headquarters in Salt Lake City, London, Warsaw, Hong Kong, Tokyo, and Bangalore, as well as several offices in other financial centers around the world. Goldma...
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
- The Goldman Sachs market symbol is GS. It is listed under this ticker on the New York Stock Exchange.
- The founder of the financial group Goldman Sachs is Marcus Goldman, a Jewish banker who lived in Bavaria and worked as a school teacher before emig...
- In 2019, the bank started using the slogan “You Can Money.” But the most famous advertising motto of the company sounds like this: “Our client’s in...
- Goldman Sachs is a brand with its marketing strategy and visual identity.
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
Designer: Lippincott & Margulies. Typography: Custom. Launched: January 1, 1970.
The original Goldman Sachs logo was designed in 1921, and it has continued to evolve over the years. In 1970, we partnered with the Lippincott design firm to create a unifying and cohesive brand logo to help reflect the firm’s shift from an investment bank to a broader financial services firm.