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  2. Sep 13, 2019 · Kroger has announced that they are launching a line of plant-based foods to sell in stores. These include pasta sauces, “deli cuts,” “ground meat,” plant-based patties, “cream cheese,” and “sour cream,” to name a few, and they’ll be under the name Simple Truth.

  3. Mar 7, 2022 · Plant-based company Impossible Foods and Kroger Co.—the largest supermarket chain in the United States—are working on a new partnership, Stuart W. Aitken, Chief Merchandising and Marketing Officer for Kroger, shared during an investor event last week.

  4. Oct 14, 2020 · Kroger, America's largest grocery retailer, expands private-label plant-based collection through innovation, launching Simple Truth® Emerge™ Chick’n - fresh and chicken-less patties and...

    • 4 min
    • Simple Truth Finely Ground Cauliflower Blended Baking Mix, $10. One of Kroger's new items is a baking mix made of a blended mix of ground cauliflower and chickpea—perfect for making homemade pizza dough.
    • Simple Truth Organic Jalapeno Lime Kraut, $6. "I think this would taste delicious on a turkey [or tofu] hot dog," Rifkin says. "It's an easy and delicious way to add more probiotics to your meal."
    • Simple Truth Ancient Grains Vegan White Cheddar Rice Crackers, $2. Wondering what a dietitian snacks on to avoid the 3 p.m. slump? Rifkin is fully intending to stock up on these.
    • Simple Truth Organic Gluten-free Chickpea Fusilli Pasta, $3. Similar to the cauliflower baking mix, Rifkin says she likes this chickpea pasta because it automatically ups the fiber in your meal.
  5. Sep 5, 2019 · Food systems expert says Kroger’s Simple Truth Plant Based collection, announced today, will be transformational for the plant-based meat and dairy sectors.

  6. Krogers Simple Truth Plant Based collection launched with more than 20 products last September, featuring vegan chocolate chip cookie dough, oat milk, sour cream, deli slices, sausage, and other products.

  7. Jan 8, 2020 · Last month, Kroger launched a 16-week merchandising test with the Plant Based Foods Association in a combined 60 stores across two markets to measure the sales and engagement impact of adding plant-based meat sets within the traditional meat set.

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