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Apr 9, 2024 · Designer Sean Heisler was tasked with the change, and as he explains on his website, he had a pretty specific plan of action: “I tackled the work, creating a logo that is consistently bold, yet flexible in its use. Like the original content the network is intent on producing, the logo’s letterforms are custom creations.
- Overview
- WTCG Channel 17
- SuperStation WTBS
- SuperStation TBS
- TBS Superstation (first era)
- TBS (first era)
- TBS Superstation (second era)
- TBS (second era)
- See also
This page only shows primary logo variants.
For other related logos and images, see:
1976–1979
Beginning in the early 1970s, many cable systems in middle and southern Georgia and surrounding states—namely Alabama, Tennessee and South Carolina—began receiving the WTCG signal via microwave relay, enabling the station to reach far beyond the Atlanta television market. Eventually, this enabled WTCG-TV in Atlanta, then merely a local independent station in Atlanta, to establish itself as a national superstation, and at 1:00 p.m. Eastern Time on December 17, 1976, WTCG became America's first "superstation"—independent stations distributed to cable providers throughout their respective regions, or the entire country—when its signal was beamed via Satcom 1 to four cable television providers in the Midwestern and Southeastern United States.
1979–1981
In 1979, Turner began branding the station as SuperStation WTBS; the prefix word was re-rendered in mixed case in October 1980, with both "S"s capitalized and occasional references within the logo to the channel 17 frequency in Atlanta. However, the national feed continued to occasionally use the same on-air branding as the Atlanta area signal (which was referred to on-air at the time as "WTBS Channel 17") until October 1980.
1981–1984
Typography: Helvetica Black Oblique Helvetica Medium Oblique Launched: August 2, 1981 By 1981, the Atlanta station would be branded as SuperStation 17. However, on the national feed available outside the Atlanta area, references to the station's over-the-air channel number were completely removed (outside of minor technical issues where local ads and promos aired erroneously on the national feed).
1984–1987
Typography: Garamond Bold Italic Launched: April 1, 1984
1987–1989
Typography: Garamond Bold Italic Launched: September 7, 1987 On September 7, 1987, the "W" from the "WTBS" callsign was dropped from the superstation's on-air branding, changing its name to SuperStation TBS in order to emphasize the channel's national programming prominence, with the WTBS Atlanta signal continuing to use the separate SuperStation 17 branding.
1989–1990
Typography: Garamond Bold Italic Launched: September 28, 1989 On September 28, 1989, the channel's name was changed to TBS SuperStation to reflect the strong national standing of the channel.
1990–1994
Typography: Garamond Bold Italic Launched: September 10, 1990 On September 10, 1990, the word "Superstation" was removed from the cable channel's on-air branding and promotions, rebranding it as simply TBS, which it had used verbally in on-air promotions since the beginning of that year.
1994–1996
Typography: Bodoni Condensed Launched: September 12, 1994 On September 12, 1994, the logo was modified, with the letters recolored yellow and italics removed.
1996–2003
Typography: Bodoni Condensed Zurich Light Extra Condensed Launched: December 17, 1996 On December 17, 1996, in celebration of its 20th anniversary as a national service, TBS reincorporated the "Superstation" moniker into its name (this time with the second "s" rendered in lowercase).
2003–2004
Typography: Myriad Pro Bold Italic Launched: September 16, 2003
February–June 2004
Typography: Myriad Pro Bold Italic Launched: February 2, 2004 On February 2, 2004, the "Superstation" sub-brand was once again dropped, with the channel reverting to being branded as simply TBS. As such, the logo was modified to only include the "TBS" wordmark from the previous logo in Myriad Bold Italic. This logo was used only for a short time before its next logo debuted.
2004–2015
Typography: Helvetica Rounded Launched: June 4, 2004 On June 4, 2004, TBS introduced a new logo designed by Publicis New York, which rendered the channel's name in lowercase and incorporated a half-circle resembling a smiling mouth, as if the logo was laughing. This new look, along with the new slogan "veryfunny", emphasized the channel's new focus on comedic programming, following Time Warner's sale of its half of Comedy Central to Viacom. The half-circle element took on a motif with half a baseball or basketball rendered within it for sports programming. •Time Warner Press Release
2015–present
Typography: Custom Launched: September 16, 2015 On September 16, 2015, TBS unveiled a new logo on its Facebook profile picture and its cover photo promoting the then-upcoming series Full Frontal with Samantha Bee. The logo made its official on-air debut on October 31, 2015, although it had appeared on TBS's website before then. In 2020, TBS got a new look with the colors now gradient.
•WPCH-TV, an independent station in Atlanta that operated TBS as a national superstation feed of the Atlanta-area station until 2007.
Jun 19, 2020 · Since 2015, TBS’ logo formed a “hex” shape, which served as the jumping off point for the network’s visual rebrand this year, according to Trollbäck’s Design Director Nadia Husain. “It’s that shape that feels so TBS, and it had the potential to be recognizable and vulnerable on its own,” she told Marketing Dive.
- Natalie Koltun
This disambiguation page lists articles associated with the title TBS. The content here is a list of links to pages that might share the same title. Please follow one of the disambiguation links above or search to find the page you were looking for if it is not listed.
In 2020, successful rebrands are about so much more than just color palettes and cool logo designs. Sure, visual appeal is often the first box designers have to check, but what about ownability, elasticity, cultural relevance, and multi-platform impact?
Former TBS logo used from September 7, 1987, to September 5, 1994, the logo was accompanied by the "SuperStation" subtitle until that moniker was initially dropped from the channel on September 10, 1990.
People also ask
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When did TBS change its name?
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Why did WTBS change its name to SuperStation TBS?
Jun 18, 2020 · American TV channel TBS (Turner Broadcasting Station) has revealed a new identity created by branding and design studio, Trollbäck+Company. The refreshed look is claimed to elevate “one of TV’s top comedy brands to a genre-fluid, taste-driven entertainment destination”.
