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Feb 2, 2023 · Like Duncan Hines, Oscar Mayer was a real person. He was born in Bavaria in 1859, and emigrated to the US when he was 14. After apprenticing with a butcher and spending another six years working in a meatpacking plant, he had saved enough money to lease the Kolling Meat Market in Chicago.
- Duncan Hines
Duncan Hines isn't just a line of baking mixing mixes — it...
- Duncan Hines
Oct 5, 2015 · Oscar Mayer has worked its way into American pop culture in more ways than you might realize. With its indelible jingles to its Weinermobiles to its innovations in the world of bacon and cold cuts, this company has become nothing short of a household name.
- There Really Was An Oscar Mayer.
- The Brand Was Originally Known as Edelweiss.
- They Embraced Food Safety Before That Was A thing.
- That Yellow Band Goes Way back.
- The First Spokesman Was A Tiny Chef Named “Little Oscar.”
- The Wienermobile Debuted in 1936.
- Its Drivers Are Known as “Hotdoggers.”
- The “Wiener Jingle” Is One of The Most Successful Ad Jingles in history.
- The O-S-C-A-R Ad Didn’T Follow The script.
- Lunchables Revived The Company.
Born in Germany in 1859, Oscar J. Mayer came to the U.S. at age 14 and learned the meat-making trade in Chicago. In his twenties, he and his brother Gottfried leased out a failing meat plant and within a matter of months had made it profitable. The plant’s owner refused to renew their lease, hoping to continue the Mayers’ success story himself. Unf...
In the early 1900s, meat makers typically didn’t brand their products. But the Mayers wanted customers to know that their meats were a cut above the competition, and to ask for them by name. So the brothers incorporated the brand Edelweiss—named, as any Sound of Musicfan knows, for the high-altitude flower found in the Alps. The title lasted for 13...
An ad from 1985. Classic Film via Flickr // CC BY-NC 2.0 Shortly after the publication of Upton Sinclair’s 1906 meat industry exposé The Jungle, the U.S. government implemented the Federal Meat Inspection Act. Many meat companies fought the legislation and even denied inspectors access to their facilities. But Oscar Mayer became an early supportero...
An ad from 1947. clotho98 via Flickr // CC BY-NC 2.0 Oscar Mayer was ahead of the curve when it came to branding and marketing. To further distinguish its name in a crowded field of meat makers, the company began wrapping its hot dogsin yellow paper bands back in 1929. It’s a practice that endures today, and it’s become part of Oscar Mayer’s logo.
He was the world’s smallest chef, according to the company, and he spent his days touring the country stumping for Oscar Mayer meats. Numerous pint-sized actors played the part, but the first was Meinhardt Raabe, a Wisconsin native who, after several years of playing Little Oscar, headed to Hollywood where he landed the one and only film role of hi...
Getty Oscar’s nephew Carl came up with the Wienermobile as a vehicle for Little Oscar. The original version was just 13 feet long and looked like it was ready to roll into battle. Today, there are six Wienermobiles crisscrossing the country, and each measures 27 feet long and comes equipped with a GPS, cushy red-and-yellow seats, and an audio syste...
dchrisoh via Flickr // CC BY-NC-ND 2.0 Thousands apply; only a few are chosen. So what does it take? The company requires that applicants be college grads with a degree in marketing, public relations, or journalism. They also need to be outgoing, endlessly enthusiastic, and judging from one winning application, good with puns. “Let’s be frank,” Dan...
"I wish I were an Oscar Mayer Wiener…" Those now-famous words first made their way across the airwaves in 1963, and would continue to be featured in company ads for the next 50 years. The jingle came out of a contest the company put on. The writer, Richard Trentlage, modeled it after something his son had said about a daredevil friend who owned a d...
Ten years after its wildly successful “Wiener Jingle,” Oscar Mayer came up with another kid-centered concept, this time to sell bologna. The idea was to film several children separately as they ran around and played outdoors while singing the jingle. Because they were so young, the kids didn’t even have to memorize the whole song. After an exhausti...
Getty Oscar Mayer struggled through the '80s as people began to grow tired of processed meat. The company had expanded into fresh turkey by buying Louis Rich in 1979, but it was the introduction of Lunchables in 1988 that helped Oscar Mayer regain its former glory. The product was ingenious, really: It was the same bologna Oscar Mayer had been sell...
Oct 6, 2015 · By laying the groundwork for success in the early years of the twentieth century, through embracing new ideas and maintaining high quality, Oscar Mayer was (consciously or not) setting the stage to become one of America's leading brand names in packaged meat products.
- The Daily Meal
Dec 9, 2023 · You can now apply to be the “Oscar Mayer Wienermobile Spokesperson,” a position which involves driving across the country in a “27-foot-long hot dog on wheels” representing the Oscar Mayer brand. The base salary is $35,600 per year. But there’s a catch: you’ll need a bachelor’s degree.
- Preston Cooper
Oscar Mayer is known for its Wienermobile, which has toured the United States for over 80 years. The first Wienermobile was created in 1936. [ 11 ] On May 14, 2023, it was announced that the Wienermobile would be renamed the Frankmobile; [ 12 ] four months later, this unpopular name change was reversed.
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Why should we be concerned? But then we move out into the great wide goyishe world and discover the porky, mystery wieners everyone else associates with. Bizarre cylinders composed of pigeon lips, rat feathers and unicorn anuses collected from sewers across the galaxy then packaged and sold.
