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But as the FT points out on Tuesday, HSBC is moving to replace the “Assume Nothing” campaign after the former phrase was mistranslated as “Do Nothing” in some countries. Obviously this spin was...
Nov 20, 2013 · The past few years have seen a $10 million rebranding campaign for this bank due to a serious – and hilarious – translation error. What Went Wrong. Like other translation issues in marketing, the...
Advertising group WPP has been hired to bring the private bank’s identity into line with HSBC’s retail and “Premier” banking offerings. New ads will replace the previous “Assume Nothing ...
May 5, 2023 · HSBC has seen off an attempt by its biggest shareholder to break up the bank, with an “overwhelming majority” of investors voting Friday to keep the business intact.
- HSBC Bank. HSBC Bank was forced to rebrand its entire global private banking operations after bringing a U.S. campaign overseas. In 2009, the worldwide bank spent millions of dollars to scrap its 5-year-old "Assume Nothing" campaign.
- KFC. While most businesses try to make a good impression while expanding into a foreign country, fried-chicken franchise KFC got off on the wrong foot when it opened in China in the late 1980s.
- Coors. American beer maker Coors discovered that slang doesn't always translate well. When bringing its cool "Turn It Loose" campaign to Spain, it appears executives forgot to ensure the translation would resonate with consumers.
- Dairy Association. The American Dairy Association and Dairy Council found out that even the best campaigns in the U.S can easily flop overseas if not translated properly.
4. Banking slogan translates to inaction. For multinational brands, finding words that translate worldwide can be a costly endeavour. HSBC discovered this when its “Assume nothing” slogan was...
Feb 10, 2009 · Advertising group WPP has been hired to bring the private bank’s identity into line with HSBC’s retail and “Premier” banking offerings. New advertisements will replace the previous “Assume Nothing” campaign.
