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But as the FT points out on Tuesday, HSBC is moving to replace the “Assume Nothing” campaign after the former phrase was mistranslated as “Do Nothing” in some countries. Obviously this spin was...
Nov 20, 2013 · The solution is to fix the problem. HSBC actually let the problematic campaign run for several years before remediating the issue – yikes.
- A Pregnancy Preventing Pen
- Taking ‘Naked Leather’ A Little Too Literally
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The Parker pens translation blunder is one of my personal favorites. Who knew such a product existed! When Parker first entered the Latin American market and introduced its product, the pen advertisements were supposed to read: “It won’t leak in your pocket and embarrass you.” However, the company had mistakenly used the Spanish word “embarazar,” t...
Another famous translation blunder occurred in Mexico in 1987. Braniff Airlinesunveiled its luxurious leather seats with the slogan, “Fly in leather.” Even though the Spanish translation “Vuela en Cuero,” was technically correct, it was almost identical to the phrase “en cueros” which means “naked.” When listeners heard the ad on the television or ...
Rumor has it that when Pope John Paul II visited Miamiin 1987, t-shirts were designed to say “I saw the Pope” in Spanish for locals and tourists alike. Instead of using “el Papa” (“the Pope”), a t-shirt manufacturer mistakenly substituted it for “la Papa” (‘the potato”). Somewhere in the creation of this t-shirt idea, the concept of the Spanish gen...
One of Procter & Gamble’s biggest advertising uh-oh’s occurred in the late 1900s when the firm introduced its Pampersbrand in Japan. The company used an advertisement that had resonated well with U.S. customers: an animated stork delivering Pampers diapers to a happy home. Unfortunately, the cute commercial didn’t even come close to hitting its mar...
Advertising group WPP has been hired to bring the private bank’s identity into line with HSBC’s retail and “Premier” banking offerings. New ads will replace the previous “Assume Nothing ...
May 5, 2023 · HSBC has seen off an attempt by its biggest shareholder to break up the bank, with an “overwhelming majority” of investors voting Friday to keep the business intact.
Jul 8, 2024 · As HSBC prepares to name its third CEO in nine years, the bank is exploring financial incentives and reallocating key projects to retain those who miss out on the top job, two people with ...
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Aug 24, 2018 · In 2009, HSBC Bank’s global private banking enterprise ran into trouble when its five-year-old tagline, “Assume Nothing,” was awkwardly translated as “Do Nothing” in many countries. HSBC Bank apparently did nothing to ensure their slogan was properly translated in the global environment.
