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CBC/Radio-Canada’s visual identity was first unveiled in 1940, nearly five years after the Crown corporation was founded. The corporate logo has changed a lot since then, evolving along with the public broadcaster and becoming part of its history.
The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, Newfoundland) and a thunderbolt design used to symbolize broadcasting.
CBC/Radio-Canada's logo has changed a lot from its original form, first unveiled in 1940. For many people, the mere sight of a CBC/Radio-Canada logo is enough to remind them of one of many milestones in the public broadcaster's history.
The original logo of the CBC, designed by École des Beaux Arts student Hortense Binette and used between 1940 and 1958, featured a map of Canada (and from 1940 to 1949, the Dominion of Newfoundland) and a thunderbolt design used to symbolize broadcasting. 1958–1974. English logo. French logo.
Jan 11, 2021 · The original CBC logo was designed by École des Beaux Arts student Hortense Binette and used between 1940 to 1958. It featured a map of Canada with CBC written across, and a thunderbolt in a V shape to symbolize broadcasting.
Jun 13, 2024 · 1940 – 1958. It all started with a circle and a map of Canada. This variation of the logo was suggested by Hortense Binette, a student at the École des Beaux-Arts. The Dominion of Newfoundland later joined them. As a result, the debut emblem looked like a globe divided into two parts.
Nov 18, 2021 · The history of the CBC logo begins with Hortense Binette, an École des Beaux-Arts student who, in 1940, won $30 for her design submission. The colourful 1966 logo, designed by Hubert Tison, “mark [ed] the network’s progressing transition from black-and-white to colour television”, beautifully illustrated through the metaphor of a butterfly.
