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Just Essentials by Asda, formerly known as Asda Smartprice, is a no-frills private label trade name introduced in 2022, to lower food prices and help struggling customers since the cost of living crisis that began in the UK in 2021, which saw grocery inflation reach several record all-time highs; and retailers battle to retain hard-pressed ...
These are our smallest stores and are deployed across the UK, from Newquay to our most northerly store in Tain, Scotland. Our supermarket format focuses on food and convenience, as well as offering essential non-food items. You can Click & Collect from all Asda Supermarkets.
Founded in the 1960s in Yorkshire, Asda is one of Britain's leading retailers. Dedicated colleagues serve customers from our network of stores and online services, including supercentres, superstores, supermarkets, Living stores, petrol filling stations and depots across the UK.
The story of Asda is full of amazing, surprising facts and it starts in Yorkshire with the Asquith and Stockdale families almost 100 years ago. This is the story of how these two families created one incredible retail revolution.
- Genius Ideas
- The Pocket Tap
- Happy 100th
- Health Matters
- 2000 and Beyond: A Winning Streak
- Return of The Tap
When the Asquiths heard a soup firm was offering money orders for returned labels, they bought 1,000 tins and redeemed the labels. Then they sold the soup in-storeand passed on the discount directly to customers. The food-discounting revolution had arrived – and we’ve been delivering great deals ever since!
By the 1970s we’d expanded beyond our northern roots, with more than 30 stores nationwide. Then, in 1977, we hit on the ad campaign that would cement us as a household name – the ‘Pocket Tap’. It saw customers filling the aisles and quoting, ‘That’s Asda Price!’, while cheekily patting their bottoms – and it’s still loved today.
In 1981, our 100th supermarket was opened, followed by a fresh look for all stores in 1984 and a new head office in Leeds in 1988. Own-brand groceries now offered even better value, and in 1989, we set style trends, too. We asked fashion guru George Davies to design a range of clothing – and our much-loved George brandwas born.
Ever since our firstAsda Pharmacyopened in Harrogate in 1996, we’ve been passing on value to customers by offering free health checks and other services, including not-for-profit IVF medicines. That year also saw the start of Tickled Pink, our campaign to raise awareness and funds for breast cancer charities – more than £68 million so far.
The past two decades have seen us launch George Home, plus a 100-day satisfaction guaranteeacross most of our own-label clothes and homewares. Our commitment to value continued, and in 2017, at The Grocer Gold Awards, we were named the lowest-priced supermarket for the 20th year in a row.
Bringing us bang up to date, our cheeky yet iconic pocket tap is making a comeback. Feeling inspired to shop at Asda? Discover where your local store is.
Subject to availability. Price Match: Individual prices matched in-store, twice weekly, on selected comparable products. Prices may be matched pro-rata on a unit price basis. Excludes Northern Ireland and Asda Express. For product detail and verification visit asda.com/price-match. Asda British Milk Semi Skimmed 4 Pints £1.45.
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