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Mar 15, 2018 · When Michael Elliot needed a mani and pedi back in 2013, he found his local nail salon to be somewhat lacking in delivering the experience he envisioned. The girly colors and reality TV were just the start.
- Heather Mikesell
Aug 31, 2017 · For a unique take on men’s grooming, we spoke to Michael Elliot, the founder of Hammer & Nails, a “grooming shop for guys.” How did Hammer & Nails start? I was just a guy who really needed a pedicure and went to a nail salon one day.
Feb 13, 2020 · When Harmer and Nails started, it was not because of the need to be an entrepreneur or make a profit. Not that profit making is a bad idea, but Hammer and Nails came into existence because of the gap in manicure and pedicure service delivery. Back in 2013, Michael Elliot needed a place where he could get his nails tended.
Jul 9, 2017 · Entering a nail salon in Santa Monica for a pedicure one day, Elliot realized what he wanted to do: Create a place where men could get manicures and pedicures without...
- How It Started
- Vietnamese Influence
- Guided by Black Women
- In The Spotlight
- Covid’S Impact
- Today’S Possibilities
To understand where we are, it’s helpful to know where it all began. Nail adornment can be traced back to the 18th century, according to Suzanne Shapiro’s book “Nails: The Story of the Modern Manicure.” Ancient Egyptian and Asian cultures used rose-colored nails—dyed with henna or crushed flowers—as a status symbol. Long nails were also associated ...
Another transformative force on the American nail industry are the generations of Vietnamese that have honed the craft. According to Adele Pham’s documentary “NailedIt: Vietnamese & the Nail Industry,” a whopping 50 percent of nail salons in the United States are owned by Vietnamese immigrants, and an even higher portion of workers in nail salons—7...
Along the way, the influence that Black culture—particularly Black women—had on the evolution of the artistry of nails cannot be ignored. They’re the true pioneers of the incredibly intricate, creative and show-stopping nail looks that we see on celebrities like Kylie Jenner today, but they’re not given this recognition. Oftentimes, it’s blatant cu...
While fashion runways have made—and continue to make—an impact on the perception of nails, so does celebrity. And if any nail professional knows the impact that celebrity can have, it’s Jenny Bui, owner of two nail salons in New York City and her own Jenny Secret Collection of products. Her Instagram tagline—“Cardi B’s Nail Tech”—carries with it in...
The pandemic hit the beauty service industry especially hard, shuttering salons and shops and forcing nail professionals to pivot quickly, finding new ways to stay afloat and engaged with their clients. During the shutdown, nail professionals focused on education and social media, digging deep into the community and making the most out of a less-th...
Those outside the industry—or those who have just joined—may not understand how multifaceted today’s nail business truly is. What most see is the salon table and chair, but nail professionals can hold a wide array of positions within the business as it continues to evolve. “One of the things I love about the industry is its versatility,” says Nguye...
Mar 6, 2018 · The idea for Hammer & Nails, stemmed from my own experience at a nail salon while getting a pedicure. Many males feel a sense of unease when entering a women’s nail salon and can feel not only judged but completely out of place.
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May 19, 2019 · If you've had a manicure lately, chances are your nail salon was run by Vietnamese entrepreneurs. In Nailed It, director Adele Free Pham investigates how refugees built a...
