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Apr 12, 2022 · Closing off — There is no doubt that Myntra has revolutionized the online fashion industry in India. Revamp, reinvent and diversify. That has been their three-point mantra all along.
Mar 10, 2024 · A look at what sets apart fashion and lifestyle online marketplace Myntra that houses over 23 lakh styles from 6000 national and international brands
Dec 16, 2021 · Myntra End of Reason Sale: How homegrown brands are prepping up to enhance the shopping experience of women in India. From ethnic wear for modern Indian women to comfortable lightweight...
Jun 23, 2024 · Myntra, India’s foremost e-commerce giant, has made waves in the online fashion industry with its cutting-edge marketing strategies. In this case study, we will delve into the various aspects of Myntra’s marketing strategy that have propelled it to the top of the online fashion space.
May 8, 2024 · Why It's Worth The Buy I very firmly believe that every woman needs a trusty pencil skirt in her formal closet, especially for those days when try as you might, you just aren't able to put together an enviable OOTD for work.
Mar 29, 2024 · The online retailer also attributed growth to geographical expansion into non-metro cities, differentiated offerings for the emerging Gen-Z and expanding offerings for the evolving need of its customers.
Dec 1, 2023 · One of Myntra's standout innovations is the Myntra Cross Border program, a tech-enabled solution providing live access to global fashion trends. This B2B2C cross-border e-commerce platform allows Indian consumers to choose and order products from international catalogs, overcoming logistical challenges faced by fast fashion brands.
