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CBS affiliates who gathered with network executives last week for their annual meeting got a glimpse of a branding campaign for 2006-07 that isn’t much of a stretch but covers a lot of ground...
The network's 2006 campaign introduced the slogan "We Are CBS", with Don LaFontaine providing the voiceover for the IDs (as well as certain network promos) during this period. In 2009, the network introduced a campaign entitled "Only CBS", in which network promotions proclaim several unique qualities it has (the slogan was also used in program ...
May 20, 2007 · The four-and-a-half-hour special celebrated the 50th anniversary of the National Broadcasting Company. (Formed in 1926 by Radio Corporation of America, NBC officially launched on November 15th, 1926.) Hosts included Milton Berle, Johnny Carson, Angie Dickinson, Gene Kelly, Gregory Peck, Jack Albertson and others.
Origins. In the late 1920s Arthur Judson, the impresario of the Philadelphia and New York Philharmonic orchestras, approached the Radio Corporation of the National Broadcasting Company (NBC), then the only radio broadcaster in the United States, with an idea to promote classical music by airing orchestra performances; NBC declined.
Although it primarily remained an independent company throughout most of the 20th century, Paramount Pictures temporarily held a 49 percent ownership stake from 1929 to 1932. However, in 1995 the Westinghouse Electric Corporation acquired the company, becoming CBS Corporation (after selling certain assets).
All three networks began regular, commercial television broadcasts in the 1940s. NBC and CBS began commercial operations in 1941, followed by ABC in 1948. A smaller fourth network, the DuMont Television Network, launched in 1944. [4]
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In January, CBS introduced a second edition of “60 Minutes,” launched at the behest of CBS corporate executives Mel Karmazin and Leslie Moonves over the initial resistance of Hewitt and news executives. That decision, by itself, was evidence of how important prime-time news now is to the networks.
