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Jan 13, 2018 · With their first radio in hand, Morita began to try to sell their product to American distributors. The company had successfully created a pocket radio but it was still too big to fit most pockets.
Morita was an advocate for all the products made by Sony. However, since the radio was slightly too big to fit in a shirt pocket, Morita made his employees wear shirts with slightly larger pockets to give the radio a "pocket sized" appearance. Morita founded Sony Corporation of America (SONAM, currently abbreviated as SCA) in 1960. [8]
By 1955, Morita was trying to design a pocket-sized radio for the American market, but the smallest radio they were able to make was still a little too large. He solved that problem by having his salesmen wear shirts with larger pockets, so that they could slip the radio in and out of their shirt pocket during demonstrations.
Mar 13, 1995 · Sony co-founder Akio Morita desperately needed to sell the company's first transistor radio - the first in Japan and the second in the world. So Morita pitched it as being shirt-pocket size.
Oct 3, 1999 · Morita Akio (born Jan. 26, 1921, Nagoya, Japan—died Oct. 3, 1999, Tokyo) was a Japanese businessman who was cofounder, chief executive officer (from 1971), and chairman of the board (from 1976 through 1994) of Sony Corporation, a world-renowned manufacturer of consumer electronics products. Morita came from a family with a long tradition of ...
Jun 22, 2016 · Morita wanted the new device to be marketed to teenagers; he had seen teens lug radios and boomboxes to beaches and up mountains. This meant offering it at a price much lower than that of the ...
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Five years later Morita designed a pocket-sized transistor radio for the American market but it was just a little too large to fit in a shirt pocket. Morita came up with an innovative marketing idea. He gave all his salesmen shirts with larger pockets so that during demonstrations they could slip the radio in and out of their pockets.
