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  1. www.nytimes.com › 2024/06/12 › styleDid Jerry West Inspire the NBA’s Logo? ‘There Was Never Any ...

    Jun 12, 2024 · The N.B.A. hired Alan Siegel — the branding expert who created Major League Baseball’s logo — to create a logo for the league in 1969 and he based the image off a photograph of Mr....

  2. thereplaysports.substack.com › p › the-wacky-storyThe wacky story of how Jerry West became the NBA logo

    Jun 12, 2024 · Up until 1969, the NBA didn’t have a logo at all. The league hired a consultant named Alan Siegel to develop one. Siegel was a well-known brand consultant who, the previous year, had designed the logo for Major League Baseball.

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    • Alan Siegel: The 3 things he uses to evaluate a brand
    • Alan Siegel – Movies, Bio and Lists on MUBI
    • Alan Siegel - Alchetron, The Free Social Encyclopedia
    • Alan Siegel - SensaCine.com
    • Alan Siegel to retire as chief of MIT Medical’s Mental Health and ...

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  4. www.cbssports.com › nba › newsHow Jerry West became the NBA's logo, and why the league ...

    Jun 12, 2024 · In 1969, the NBA hired a brand consultant named Alan Siegel to create a logo. One year earlier, he had done so for Major League Baseball, and the images are strikingly similar.

    • Sam Quinn

  5. www.washingtonpost.com › sports › 2024/06/12How did Jerry West become the inspiration for the NBA logo ...

    Jun 12, 2024 · “It’s Jerry West,” Alan Siegel told the Los Angeles Times in 2010. In 1969, NBA Commissioner J. Walter Kennedy hired Siegel’s branding agency to design a new logo for the league.

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  7. www.morningstar.com › news › marketwatchJerry West said he made 'about 2 cents' from being the NBA ...

    Jun 13, 2024 · During West's lifetime, the NBA didn't acknowledge it was his silhouette on the iconic logo. Branding legend Alan Siegel verified it Wednesday to MarketWatch.

  8. www.latimes.com › sports › storyHow Jerry West became the NBA logo and why he wasn't happy ...

    Jun 12, 2024 · Even after the designer of the logo, Alan Siegel, told The Times’ Jerry Crowe in 2010 that “It’s Jerry West ,” Stern wouldn’t relent. Siegel was a brand identity consultant hired by then-NBA...

  9. www.biography.com › athletes › a61084469How Hall of Famer Jerry West Felt About Inspiring the NBA Logo

    Jun 12, 2024 · In 1969, the NBA asked marketer Alan Siegel to create its now iconic red, white, and blue seal. According to NBA.com, Commissioner J. Walter Kennedy requested a multi-colored logo similar to that...

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