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GW’s suite of logos, which we call the “signature system,” includes the university masterbrand logos; school logos; center and institute logos; administrative department logos; academic department logos; and program, initiative, and event logos.
GW's visual identity and brand standards ensure a strong, consistent brand throughout all university communications.
Our brand is more than logos, colors, publications and websites. It’s how we showcase our university through a shared identity that reflects our vision and the excellence of the George Washington University.
Proper usage of the George Washington University name, logos, seal, and colors is important to the image and integrity of the university. All GW schools, departments and organizations must use the university’s logos and follow this policy and the GW Identity Standards & Guidelines to ensure that all entities at the university are presented in ...
Aug 26, 2012 · The bolder, more modern approach features a sans serif font for the logo and a digital portrait of George Washington, which was created by John McGlasson, B.A. ’00, M.F.A. ’03, who is the assistant director of visual design within GW’s Division of External Relations.
Mar 28, 2019 · George Washington University; Logos of universities and colleges in Washington, D.C.
Aug 22, 2012 · The new portrait is based on the most accurate representation of George Washington, the Houdon sculpture, a replica of which is in University Yard. The current logo, with its thin font and lines, also doesn’t translate well online or on TV.
