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Jul 8, 2024 · Digital payments are faster, cheaper, and more efficient than paper (see table), allowing companies to better manage cash flow and optimize working capital. They are more secure and less susceptible to errors from manual handling. Most enable businesses to set up recurring billing and automate payment collection.
Jun 25, 2024 · Businesses often face the critical decision of rebranding or redesigning their products to maintain or enhance their market share. This article dives into the scenarios where rebranding or redesigning is beneficial, the reasons behind such decisions, the advantages they bring, and the potential downsides.
- Ecommerce Expert & Writer
1 day ago · Rebranding is a powerful strategy for businesses aiming to rejuvenate their market presence or adapt amidst periods of change (acquisitions, new products, new competition, etc.). However, it's a delicate process that requires a deep understanding of brand equity and a clear strategy to assess the impacts before and after rebranding.
Jun 29, 2024 · Rebranding benefits brands or businesses to attract new audiences, stay more relevant, and stand out among competitors by improving brand awareness. Branding often wins the back seat of the ‘soft-sweat’ marketing strategy!
Jun 26, 2024 · It’s a powerful marketing strategy that allows businesses to realign their branding to updated values and goals or to re-introduce their brand to a new market or demographic. Our branding experts outline how to rebrand your business, why it’s essential, and proven strategies you can implement.
Jul 8, 2024 · Either way, the cost and complexity of international transactions is only going to increase. However, thanks to recent innovations in payments technologies (more on this shortly), ambitious e ...
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5 days ago · The advent of new-age payment service providers and innovative approaches by fintech companies have further provided the required momentum to shift towards a cashless future. Digital wallets, internet banking, mobile payments, and contactless card payments are replacing the cash payment mode.
