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Room101 Cigars – Premium Handmade Cigars. 13TH ANNV. Lucky 13 is here. Learn More. Where to Buy. The Story. ROOM101 and Matt Booth are back in business.
Room101 Cigars was founded in 2009 with the intent to honor the craft and rich history of cigar making whilst applying a progressive approach to both blending and product design.
May 22, 2024 · Room101. When founder and former marine Matt Booth created his Los Angeles-based brand in 2003, he was only crafting alternative luxury silver jewelry.
I offer you escapism in the form of a value premium cigar. Place gingerly into your suck-hole, ignite and consume. Allow yourself to drift away from the looming clouds of nothingness and psychologically emancipate yourself, at least for a moment – for a price that is more than tangible. You’re welcome.
Aug 31, 2023 · Room101 is a brand umbrella that includes many products, including jewelry, leather goods, craft gin, and –– of course –– cigars. In 2009, Matt Booth founded Room101 Cigars, and the brand experienced reincarnation of sorts in 2017.
Jun 14, 2022 · Scandinavian Tobacco Group (STG)—the owner of General Cigar Co., Cigars International and others—has announced that it has acquired the Room101 cigar brand from Matt Booth, who will join the company as the creative director for STG.
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Founded in 2009, Room101 occupies a unique niche in the boutique cigar industry and is a champion of the unexpected. Room101’s popular and sometimes unconventional branding, packaging and blends have earned the brand a cult-like following and a fanbase that knows to expect the unexpected.
