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May 2, 2018 · Enter skier and filmmaker Etienne Merel, the mastermind behind the “We are the Faction Collective” webseries, which nearly broke the internet over the last few seasons before leading to a feature-length film “This is Home.”.
- Max Ritter
Apr 14, 2016 · Etienne, 27, from Grenoble, France, is something of a Renaissance Man: in addition to filming and editing the Faction edits, he also appeared in many as a skier himself. So, how best to pay tribute and remember one of the most influential ski-team video projects in recent memory?
13K Followers, 934 Following, 729 Posts - Etienne Mérel (@etiennemerel) on Instagram: "🎥📷📱🍦 @bluemaxmedia".
- Home Is Where The Mountain Is
- A Familiar Face Behind The Camera
- This Is Home Takes to The Road
“Faction has done such a great job with its whole webisode series, so it was pretty exciting to have the idea of a full-length project,” freeskiing freerider Johnny Collinsontold Digital Trends. “The idea of going to each other’s respective homes was great, mainly because I’ve really never filmed in my hometown (Little Cottonwood Canyon in Utah), s...
From a filming perspective, Mérel — who already has a long history of working on Faction’s webisodes — took it upon himself to not only sit behind the camera but to edit the film as well. After zeroing in on the film’s theme of exploring each rider’s home, Merel admitted that prepping for the filming process was a little harder than expected. That ...
With the movie filmed and edited, Faction took the show on the road, helping fuel the ski craze at each of its stops. With domestic stops in Eagle, Colorado, Salt Lake City, and Portland, Oregon, on the docket, the brand also booked appearances overseas in Madrid and Liverpool, England, bringing the excitement of the upcoming snow season to places ...
Hailing from Grenoble, France, Etienne is the man behind the lens of our award-winning ski productions, from “THIS IS HOME”, to “ROOTS” and everything in between. He started out as a rider on the team before turning his talents to shooting, beginning with the first ‘We Are The Faction Collective’ series in 2014.
In Volume 5, Etienne Mérel, the man behind the lens of our biggest video projects to date, tells us about what it takes to get the shot. Spending the past few years filming and directing ‘We Are The Faction Collective’ and THIS IS HOME, Etienne’s office can be the streets of Finland one week and the 4000m peaks of Zermatt the next.
In Volume 5, Etienne Mérel, the man behind the lens of our biggest video projects to date, tells us about what it takes to get the shot. Spending the past few years filming and directing ‘We Are The Faction Collective’ and THIS IS HOME, Etienne’s office can be the streets of Finland one week and the 4000m peaks of Zermatt the next.
