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  1. Robert Oscar Peterson (March 13, 1916 – April 18, 1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept.

  2. Mar 4, 2021 · Learn about the life and achievements of Robert Oscar Peterson, the man who created the intercom drive-through and sold his hamburger chain in the '60s. He was also a philanthropist, a hotel owner, a banker, and a political donor who supported both parties.

  3. Apr 20, 1994 · SAN DIEGO — Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and...

  4. Apr 18, 1994 · SAN DIEGO — Robert Oscar Peterson, a plain-spoken, take-charge entrepreneur who founded the Jack in the Box restaurant chain and was a major benefactor for the arts, higher education and liberal political causes, died Tuesday night at age 78.

  5. Mar 29, 2015 · Robert O. Peterson opened the first Jack in the Box in San Diego in 1951. He'd go on to have a long, illustrious career full of interesting footnotes -- he got a City of Paris...

  6. Apr 27, 2016 · Robert O. Peterson opened the first Jack in the Box restaurant in San Diego, Calif. in 1951, using an intercom-based drive-thru setup with a plastic clown. He later sold the chain to a group of investors, who revamped the mascot, the menu, and the marketing strategy.

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  8. Robert Oscar Peterson (1916–1994) was an American businessman and philanthropist. As the founder of the Jack in the Box restaurant chain, he popularized the drive-through fast food restaurant concept.

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