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  1. Matthew Ashton is the Vice President of Design at the LEGO Group and Designer of the Everyone Is Awesome model. During his illustrious twenty years here, he has been responsible for the development of multiple play themes, Collectible Minifigures, been involved in the executive production of the LEGO Movie and sequels and been Head Judge on LEGO Masters UK.

  2. May 20, 2021 · Find out how our Vice President of Design Matthew Ashton created LEGO Everyone is Awesome, a set that celebrates the creativity of the LGBTQIA+ community 🌈W...

    • 5 min
    • 178.8K
    • LEGO
  3. Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves!

  4. Everyone is Awesome is a Lego set released in 2021. The Lego product is the first designed to represent the LGBTQIA+ community. It was designed by Matthew Ashton and is themed to represent a pride flag and transgender pride flag, and black and brown colors to represent LGBT people of color. [1] [2]

  5. May 20, 2021 · LEGO Vice President of Design Matthew Ashton opens about why The LEGO Group launched this set and what growing up as a LGBT youth meant to him. He talks about some universal struggles that youth and adults face, and how the set was something that was already on his desk in an almost completed state.

  6. Matthew Ashton, Vice President of Design at the LEGO Group and lead designer of the new set, worked closely with the Fab Five and is proud of the collaboration and what it stands for. He said: “Queer Eye has had such a positive impact on so many people’s lives which is why we are excited for this collaboration.

  7. May 20, 2021 · Set designer Matthew Ashton, Vice President, Design said: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love. “Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel more free to be our true AWESOME selves!

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