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The company's original name was Fog Creek. Based in New York City, Fog Creek was founded in 2000 as a consulting company by Joel Spolsky and Michael Pryor. As the consulting market started to dry up due to the collapse of the Dot-com bubble, Fog Creek moved to a product-based business.
Michael Pryor shares his founder story of Trello as well as his insights for the next generation of entrepreneurs.
- 21 min
- 1776
- Slush
Jul 7, 2020 · Michael joined Atlassian in 2017 after a $425M acquisition of Trello — the largest in Atlassian’s history. Apart from designing software, Michael enjoys saltwater fishing, saltwater fishtanks ...
- Yitzi Weiner
Michael Pryor is a software developer and entrepreneur who co-founded Trello, a popular project management tool, and Glitch, a platform for creating and sharing web apps. He also advises Stack Exchange, a network of Q&A sites, and speaks at various tech events.
- Male
- Trello, Glitch
- Lessons Learned Through Past Product Launches
- When A Product Is For Everyone, What Do You build?
- Onboarding For All Use Cases
- Growing The User Base
- Building A Pricing Model That Scales
- The Future of Fog Creek
- GeneratedCaptionsTabForHeroSec
Des:The other products included FogBugz, Copilot and CityDesk. In terms of orders of magnitude is there a good distance between Trello and Stack Overflow and the rest? Michael:No, FogBugz is a pretty decent sized product. We’re selling it; we’re still working on it. We created FogBugz before JIRA even existed, and for a long time those products wer...
Des:I like the breadth you get by not being so like vertical specific. On one side you can see how it leads to insane growth that you wouldn’t get, quite simply, if you were called Trello: the ticket tracking and project management tool for startups. On the flip side, how do you prioritize features? Do you build stuff that is only useful to everyon...
Des:When a customer signs up for Trello and lands in it the first time, much like they do with Excel they’re looking at a blank sheet and blank lists. There’s no cards anywhere. How do you help them make progress? Michael:That’s a great question. It’s something that we’re working on right now. The trick there is who is this person that showed up, r...
Des:16 million users is still quite a staggering number. You’ve said you really see Trello as being a 100-million-user platform. Do you have a plan for getting to 100 million? Is it what we’re doing is working and we just need to be patient, or do you have deliberate marketing strategies that are going to really move these numbers? Michael:I think ...
Des:100 million users kind of leads me to my next question, which is how do you all make money on that? Is Business Class the thinking for monetization? Michael:When we first launched TechCrunch Disrupt, Joel went on stage and said, “The business plan here is to get 100 million people. It’ll be free, but we’ll find 1% of those people that are using...
Des:I’m curious about is just the sort of the DNA of Fog Creek itself. FogBugz is the lion’s share of Fog Creek’s revenue, but you still have Kiln and recently launched HyperDev. You’ve obviously spun out two successfully. Do you think the spinning out model works? Do you ever see FogBugz getting out of Fog Creek, or is that the one anchor? Joel an...
Listen to the podcast interview with Michael Pryor, CEO of Trello, the visual collaboration tool with 16 million users. Learn how he and his co-founder Joel Spolsky created Trello, how they marketed it, and how they priced it.
Jan 5, 2015 · Michael Pryor, co-founder and CEO of Trello, shares how he and Joel Spolsky built the visual project management tool from scratch. Learn about their journey, challenges, and insights from this in-depth interview with Andrew Warner.
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Learn how Michael Pryor and Joel Spolsky started Fog Creek Software in 2000 and created Trello, a popular project management tool, which was acquired by Atlassian for $450 million in 2017. Watch the video or read the transcript of their conversation with Jason Lemkin at SaaStr Annual.
