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Authentic Brands Group LLC (ABG) is an American brand management company headquartered in New York City. Its holdings include various apparel, athletics, and entertainment brands, which it partners with other companies to license and merchandise.
Authentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value ...
Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.
Authentic Brands Group is a global brand development, marketing and entertainment platform. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences.
The innovative business model has allowed Authentic to scale rapidly into a multifaceted lifestyle, sports, entertainment and digital platform comprising some of the most iconic and world-renowned brands, such as Reebok, Shaquille O’Neal, David Beckham, Sports Illustrated, Brooks Brothers and more.
Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio.
Jun 5, 2024 · Authentic Brands Group has signed a binding agreement to purchase the Champion Athleticwear brand and business from HanesBrands (NYSE:HBI). This strategic move demonstrates Authentic's commitment to expanding its portfolio of iconic sports, lifestyle, entertainment and media brands and will increase.
Nov 22, 2021 · Retail conglomerate Authentic Brands Group will shelve a planned initial public offering and instead sell significant equity stakes in its business to private equity firm CVC Capital, hedge fund...
Mar 1, 2022 · Authentic Brands Group (ABG) today announced that it has completed the acquisition of Reebok from adidas. As it ushers in its largest acquisition to date, the global brand development, marketing and entertainment company is charting a new path for Reebok.
Sep 21, 2021 · Authentic Brands Inc., the parent of retailers Forever 21 and Nine West, owner of Sports Illustrated and holder of the brand name and rights to such legendary stars as Marilyn Monroe and Elvis...
