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In 2011, Rubin acquired Fanatics from its founders, brothers Alan and Mitchell Trager; the Florida-based sports retailer had an e-commerce presence across college and professional teams, and the new assets merged into GSI.
Jul 21, 2023 · Formed in 1995, Fanatics, Inc. was originally started when brothers Alan and Mitch Trager opened Football Fanatics, a brick-and-mortar storefront in the Orange Park Mall, focused on the Jacksonville Jaguars and local collegiate team merchandise.
Mar 18, 2013 · Forty Under 40. Photo by: FANATICS INC. B efore becoming a dominant retailer of licensed sports merchandise, Fanatics Inc. was a sports apparel store run by Alan Trager and Mitch Trager in a Jacksonville mall in 1995.
Mar 2, 2022 · Brothers Alan and Mitchell Trager founded Fanatics in 1995 with a single store in the Orange Park Mall. The Tragers sold the company in 2011 and it now is part of a Philadelphia-based holding company called Kynetic.
Aug 14, 2020 · Fanatics, founded by brothers Alan and Mitch Trager in 1995, was originally a retail storefront in Florida selling Jacksonville Jaguar and local collegiate gear. With the Trager brothers laser focused on e-commerce and SEO throughout the late 1990s and early 2000s, the companies growth exploded.
Fanatics designs, manufactures, and distributes high-quality fan gear and jerseys across retail channels, better serving the real-time expectations of leagues, teams, fans, and retailers in today’s mobile-first, on-demand culture.
Founder of Fanatics, Inc., Alan has served as CEO since 1999. Alan and his brother, Mitch, started the company in 1995 when they opened a small brick-and-mortar team store in the Jacksonville, Fla. area. Previously, Alan was CFO of a mid-sized retail chain in the Southeast.
