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Jun 30, 2023 · Hero content is attention-grabbing, often viral, and meant to build brand awareness. Hub content is recurring and meant to engage your audience regularly. Hygiene content is practical and informative, meant to solve your audience’s problems.
- What Is Hero Content?
- Implementing A 3H Content Strategy For Your Brand
- Examples of Hero Content That Hit The Mark
Hero content is becoming a crucial part of a brand’s marketing strategy. It’s designed to make a significant impact and reach a broad audience. This can include large-scale campaigns like prominent ads, contests, viral content (videos), and even quizzes. While sometimes time-consuming to produce, the goal is to generate significant brand exposure a...
The “3H” content strategy is a popular approach in marketing that includes three types of content: Hero, Hub, and Hygiene. Hero content is the centerpiece of this strategy and is positioned at the top of the pyramid. Hero content is at the top of the 3H content strategy pyramid due to its rarity and the significant resources it often requires. It i...
Red Bull’s ”Last Call for Mr. Paul” video
Red Bull has made a name for itself in the world of sports videos, with over 9 million subscribers and 150+ videos with over 2 million views on its YouTube channel. What sets them apart is their unique Hero content. One example is their“Last Call for Mr. Paul” videofeaturing professional free-runner Jason Paul, a Red Bull-sponsored athlete. The video shows him navigating through an airport with incredible stunts and precision, leaving viewers on the edge of their seats.
The “Who Is JOB” series
Another excellent example of Hero content is the web series “Who is JOB.” Now in its fourth season, the reality show follows the adventures of professional surfer Jamie O’Brien and his friends. Constant action led to quite a following on Youtube for the series. Hero content typically has a prolonged lifespan. Its versatility allows for a continued opportunity to distribute and promote. As a last tip, repurposing the contentto adapt it to various marketing opportunities on different platforms...
Hero content FAQs
What is Hero content on Youtube? Videos that capture significant brand moments, such as product launches and important announcements, are essential but should be used sparingly, ideally limited to a few times a year, to maximize their impact and significance. What is Hero content best for? This type of content is carefully crafted to reach a broad audience and introduce your brand or business to as many potential customers as possible. In-depth research and data analysis is crucial in produci...
Dec 17, 2018 · In essence, hero content is a blog or social post, video or image that ends up going viral. It reaches an incredibly large audience with a huge investment in its production. The 3H strategy was initially intended for video content rather than written content, YouTube in particular.
Mar 8, 2019 · Learn what hero content is and how it can help you boost your content strategy. Skyrocket the number of your website visitors with these top tips. Read on!
Jun 13, 2024 · Hero content is crucial in successful content marketing. It grabs your audience’s attention and leaves a strong impression. This top-tier content enhances brand awareness, boosts engagement, and establishes your brand as a leader.
Aug 16, 2023 · Hero content is the crown jewel of your marketing strategy – the centerpiece that grabs attention and sparks interest. Crafting hero content ideas requires tapping into the core desires, needs, and aspirations of your target audience.
Feb 26, 2020 · What is Hero content? Hero content is an idea for a brand that’s created to appeal to a mass audience. This content should be data-driven and researched thoroughly. Hero content is designed to expose as many potential customers as possible to a brand or business. We see Hero content every day.
