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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
Oct 22, 2021 · The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity,...
Over five decades, Alan has gained the stature of both pillar of the establishment and provocative iconoclast while building Siegel+Gale, one of the leading global brand consultancies.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
- (646) 738-6000
We are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
Jun 7, 2017 · Alan Siegel, the brand identity consultant who created the NBA logo in 1969, reveals how he used a photo of Jerry West as the basis for the silhouette. He also shares his interactions with the Hall of Famer, who is uncomfortable with being the symbol of the league.
- Aaron Dodson
Jul 20, 2018 · There’s no slowing down for Alan Siegel, 79, the founder and chief executive of Siegelvision, a brand consultancy that has worked on campaigns for Mastercard, the mayor’s office, Dell, Girl...
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Feb 25, 2021 · Learn how Alan Siegel designed the NBA logo in 1969 with Jerry West as the model, and why West doesn't want to be the logo. Find out why Kobe Bryant is not a suitable replacement for the logo despite his legacy and popularity.
